In today’s business world change is the only constant, and mastering transformation is the ultimate key to success. Welcome to Shift & Thrive!
Each week, Host Natalie Nathanson will bring you conversations with CEOs, who delve into how they successfully drove critical change in their organization.
Magnetude has helped numerous companies move from concept to growth. Our senior marketing team delivers innovative strategy, paired with flawless execution, so you can embark on your next transformational initiative with confidence.
If you can no longer draw a clean line from marketing activity to revenue, does that mean marketing isn't working, or does it mean you're measuring it wrong? In this episode of Shift & Thrive, host Natalie Nathanson sits down with Michele Johnston, Director of Digital Delivery and AI Lead at Magnetude Consulting, for a special internal conversation on how AI and shifting search behavior are upending buyer journeys. Michele explains why chasing the technology behind search and AI distracts marketers from the person on the other end of it, why attribution is becoming less reliable as buying gets less linear, and why brand and demand should be treated as a spectrum rather than a rivalry. The conversation closes with an unexpected parallel: what nearly two decades of endurance racing has taught Michele about consistency, patience, and trusting a process you can't always measure in real time.
August 19, 2026 / 36:49 / Read the Transcript
What does a reduction in force actually cost you once the client relationships start to unravel? In this episode of Shift & Thrive, host Natalie Nathanson sits down with Kelley Hippler, Chief Revenue Officer at Thought Industries and former Global Chief Sales Officer at Forrester, where she led a team of over 800 and grew revenue by 51 percent. Kelley draws on decades of go-to-market transformation experience, from modernizing sales motions inside a traditional legal services firm to building AI-powered enablement into her sales org today. She and Natalie dig into how CEOs chronically underestimate the downstream cost of layoffs on customer trust, why leaning on early adopters beats trying to win everyone over at once, and how AI is reshaping seller productivity in ways that finally feel like a genuine unlock rather than another management tool.
August 12, 2026 / 48:24 / Read the Transcript
What happens when a new CEO and board walk into a company at an inflection point, and the old playbook no longer applies? In this Go-to-Market Deep Dive episode of Shift & Thrive, host Natalie Nathanson sits down with Amit Pande, an experienced AI GTM and Product advisor, who has held roles at Google, Oracle, Yahoo, HP, and multiple AI startups. Amit walks through the three forces that carried his last company through reinvention: subtracting before adding, out-innovating on product, and integrating teams around the customer. The conversation turns to leadership identity in moments of change, what it means to hire (or wait to hire) during a transformation, and why Amit believes CEOs should soon be asking for AI and token budgets the same way they ask for headcount.
August 5, 2026 / 46:25 / Read the Transcript
What changes in a leader the moment they stop being the one with all the answers? In this episode of Shift & Thrive, host Natalie Nathanson talks with Joseph Monastiero, CEO of HiQo, just shy of his 90-day mark in the role after rising through sales leadership to chief revenue officer. Joseph opens up about the discomfort of learning to delegate, why he now waits until the end of meetings to speak, and how radical candor and shared vulnerability have shaped his leadership style since his early days working alongside his father. The conversation also digs into how AI is reshaping go-to-market strategy and buyer behavior, why he sees AI as a force multiplier rather than a shortcut, and his advice for CEOs who want an honest read on what's really happening inside their sales organization.
July 29, 2026 / 44:42 / Read the Transcript
What does it take to lead a team through transformation when nobody knows the right answers? In this episode of Shift & Thrive, host Natalie Nathanson talks with Vivek Mahapatra, Chief Product Officer at LexisNexis Legal and a former member of the founding team behind Salesforce's Agentforce, about building a go-to-market strategy around the customer rather than internal assumptions. Vivek breaks down how he maps the full customer ecosystem, separating the buyer from the user, to uncover the gaps that shape smarter go-to-market decisions. He also shares how radical transparency with his team built the psychological safety needed to sustain a high-performing culture during a major AI product transformation, and closes with the rocking chair decision framework that continues to guide his biggest career choices.
July 22, 2026 / 35:09 / Read the Transcript
