In today’s business world change is the only constant, and mastering transformation is the ultimate key to success. Welcome to Shift & Thrive!
Each week, Host Natalie Nathanson will bring you conversations with CEOs, who delve into how they successfully drove critical change in their organization.
Magnetude has helped numerous companies move from concept to growth. Our senior marketing team delivers innovative strategy, paired with flawless execution, so you can embark on your next transformational initiative with confidence.
In this episode, Natalie sits down with Aniruddha Sharma, CEO of Carbon Clean, to explore the transformative journey from student startup to global carbon capture leader. Aniruddha shares how a deep personal connection to environmental impact and a passion for innovation propelled Carbon Clean to the forefront of industrial decarbonization.
July 9, 2025 / 44:04 / Read the Transcript
In this episode, Brad McGinity draws on his deep experience as a founder, board member, and revenue leader to explore what it takes to build resilient go-to-market strategies. He shares lessons from transforming sales motions, emphasizing the critical importance of foundational work, cultural alignment, and a sharp focus on your ideal customer profile.
July 2, 2025 / 56:25 / Read the Transcript
In this episode, Pete Martin, co-founder and CEO of Realm Security, shares his journey from leading at top cybersecurity firms to building a company focused on simplifying security data. He opens up about the importance of vulnerability in leadership, the ongoing challenge of achieving product-market fit, and why clear internal communication is essential for startup success.
June 25, 2025 / 52:30 / Read the Transcript
In this special “Flip the Mic” episode of S&T, Natalie celebrates one year of the podcast and kicks off season 2 by switching seats from host to guest. With colleague Cindy Hunter stepping in as guest host, Natalie reflects on her journey as a B2B marketing leader, the founding of Magnitude Consulting, and the leadership lessons that have shaped her along the way.
June 18, 2025 / 54:53 / Read the Transcript
In the first episode of our Go-to-Market miniseries, Natalie Nathanson sits down with Scott Brown, partner and head of platform and GTM at Cervin Ventures, to explore how early-stage companies can transform their growth strategies.
June 4, 2025 / 52:34 / Read the Transcript
