Want an optimized marketing machine, delivering precisely what you need, without a dollar of unnecessary spend? Get the strategy right first. Marketing strategy is a map of the road to successful growth, not an abstract exercise. Our strategic marketing services always start with a 360° understanding of your business today and your aspirations for tomorrow. Then we chart the optimum route to the desired outcome, as quickly and cost-effectively as possible. Often, for our retainer-based clients, we are also putting these strategies into action, and the integration is seamless. We’ve designed many of the strategic deliverables to run in parallel to ‘hit the ground running’ programs.
Most of our engagements start with a strategic marketing assessment. We’ve developed a proven model and framework that quickly provides a roadmap for the path forward. Assessments can be all-encompassing or highly targeted. They can provide a jumpstart to new projects or engagements. This comprehensive approach includes analyzing all the facets that influence the best direction forward including areas such as:
Marketing assessments, depending on the engagement, can include focus areas such as positioning and messaging, digital program analysis and optimization, channel and partnership strategies, resource planning and hiring, and full marketing plans, including budgeting.
Our expertise in messaging and positioning allows us to help you identify your best market segments, isolate your unique value propositions, and create the frameworks your company needs to engage audiences most effectively. We leverage market research, customer intelligence, and competitive analysis to help develop the right messages and then deliver them in the most impactful way. Generally, we deliver messaging frameworks or playbooks as required. Messaging and Positioning can be applied to:
There are many marketing levers to pull to drive awareness, engagement, and leads. But great programs start with a clear understanding of the basics – the sales cycle, the target audience (roles and segmentation), TAM (Total Available Market), buying behavior, and internal priorities and focus areas. It’s complex. But without the strategy, the result is waste – wasted time, money, and resources. The most risk-averse path to impact is to have a strategy. Program strategy is a given with Magnetude and we can quickly bridge to full implementation, optimize what’s in-process, and provide quick hit implementation while new strategies are being built. Program strategies can include:
Being outcomes focused, we start with the end goal and then work on filling in the integrated programs that will get you there. Often, depending on the engagement, this includes preparing full plans that include specific campaign initiatives (brand awareness, lead generation) and the required budget planning, resource allocation, and rollout timing.
Channels and partners are critical to growth for most companies. Maximizing performance is invariably a tag team effort between sales and marketing. Most of our clients either have an established channel and are looking to drive better performance, or we are working together to establish and launch a winning channel program, create joint marketing efforts, manage and maximize partner marketing funds (MDF), and enable channel sales efforts through sales tools and training programs. Some clients ARE the channel partner, and we help them to forge their own path forward and maximize vendor relationships.
Have you recently gone through a merger or acquisition? Have your products and/or services expanded and now don’t quite ‘go together’? We work with clients to align how they brand and market to gain increased traction, overcome market confusion, and combine solutions to make selling easier. We bring an outside perspective to help companies think outside their own box.
Sometimes you need the viewpoint and guidance a CMO would bring, but it’s not in the game plan to hire. Many of our clients engage our most senior staff in this capacity, to provide specific guidance, and weigh in on strategic planning issues like staffing, budgeting, product and services planning, M&A activity, and more. We can oversee, guide, and mentor existing staff, or just serve as an advisor. Leadership often has us join strategic meetings and advise on marketing and business direction.