Every client has desired business outcomes that marketing needs to help drive. We’re focused on the end-game – the ‘why’ and then the ‘how’ – whether that’s launching new products and services, driving demand generation to fuel pipelines and growth goals, integrating acquisitions, or supporting investment or exit goals. Every strategy and program needs to deliver value.
Over the years and across our client base, we’ve welcomed the range of industries, been inspired by the degree of innovation, and proud of the pace of growth and business milestones we’ve helped clients achieve. We are happy we can be part of the ride, provide some of the fuel, and sit side-by-side in the day-to-day to drive toward growth goals together.
Our client portfolio spans a vast range of industries within B2B technology, including extensive experience in cybersecurity, healthcare technology, emerging and disruptive tech, and professional services. We have the dexterity to navigate a breadth of business models, products and services, and disruptive technologies that inevitably emerge.
Someone said we were missing marketing from our org chart. I told them that we found something better. Fast ramp, an incredible senior team, fully integrated with invaluable perspectives on marketing disciplines and the cybersecurity industry. They took us from nothing in place to a credible position in the cyber landscape in record time. Strategy and execution, seamlessly in sync with us. I call it Marketing-as-a-Service – and it’s genius for a growth-stage company like ours.
“The team at Magnetude was fantastic. They partnered with us within hours, rolled up their sleeves and delivered on target content within a week of our first scoping call. Their security knowledge is impressive and they execute better than any consulting group I’ve ever worked with. I would highly recommend Natalie and her team.”
“They went from initial concept to launching our site in record time, immediately capturing a very technical product concept and communicating our value in a way that is already resonating with our targets. We’re a demanding client and they blew us away.”
“We needed to evolve our approach to marketing to reach key business goals—Magnetude helped us do that. They quickly homed in on the complexities and realities of Catania, and together, we developed a marketing strategy and plan that’s right for our business.”
“As a newcomer in the market, we believed in our proven solution. But with more and more SaaS cybersecurity startups entering this crowded space, proving our credibility was key. Magnetude’s help creating a strong visual brand and messaging program gave us a great start. Then with high urgency and smart spending, they helped us rapidly launch, optimize, and scale marketing pilot programs. As our agile, virtual marketing team they moved in pace with both our sales and product development to consistently deliver results and outperform goals, becoming an invaluable resource.”
“The competency of the team continues to wow me—everyone has a profound understanding of marketing as a business enabler and meets my very high standards. I find it very impressive. They have a strong command of the security sector and have become so much more than just another vendor for Security Innovation—they’re a sounding board, a partner, and a true trusted advisor.”
Offering a unique cybersecurity product that fights bots, BotRx was launching the company and needed to get out of the gate fast with the best GTM strategy, all the essential foundational elements from a new website and messaging to sales enablement and martech. Not only did they launch as a ‘Top 10 Startups to Watch’ at RSA, as their fractional marketing department, we quickly got to work producing ongoing campaigns. Check out some of the results and sample work.
As a pioneer in no-code app security, Blue Cedar was the partner of choice for Microsoft and Blackberry, providing unique value to their respective solutions. From maximizing channel relationships via new programming and enablement to lead gen programming, we served as an adjunct to their product marketing leadership and worked side-by-side with sales.
A top regional cybersecurity VAR, Cadre was looking to up their marketing presence, capitalize on rich vendor relationships, up-level their messaging to match their deep cybersecurity expertise and training reputation, and needed resources to serve as an extension of their marketing team to create new lead gen programming. A key area of focus was content development to drive new opportunities.