Pennant, a specialized biotech IT consultancy, partnered with Magnetude to bring clarity and momentum to its marketing. Acting as a strategic extension of the team, Magnetude refined Pennant’s positioning, strengthened its digital presence, and built a focused content and enablement program designed for the biotech market. The result: a stronger foundation for visibility, credibility, and long-term growth.
Nothing is more satisfying than helping our clients achieve their goals.
Every client has desired business outcomes that marketing needs to help drive. We’re focused on the end-game – the ‘why’ and then the ‘how’ – whether that’s launching new products and services, driving demand generation to fuel pipelines and growth goals, integrating acquisitions, or supporting investment or exit goals. Every strategy and program needs to deliver value.
Over the years and across our client base, we’ve welcomed the range of industries, been inspired by the degree of innovation, and proud of the pace of growth and business milestones we’ve helped clients achieve. We are happy we can be part of the ride, provide some of the fuel, and sit side-by-side in the day-to-day to drive toward growth goals together.
Our client portfolio spans a vast range of industries within B2B technology, including extensive experience in cybersecurity, healthcare technology, emerging and disruptive tech, and professional services. We have the dexterity to navigate a breadth of business models, products and services, and disruptive technologies that inevitably emerge.
Case Studies
Systems Engineering
Leading Managed Service Provider (MSP) Systems Engineering was launching a new cybersecurity offering and needed a full market assessment and messaging, a launch plan and materials, and execution. Post-launch, they continue to work with Magnetude as their fractional marketing department on a variety of projects including content development, public relations, digital marketing, and trade shows.
Pennant
Express 4X4 Truck Rental
Despite a strong reputation and loyal customer base, Express 4X4 Truck Rental relied on referrals, trade shows, and existing relationships to drive growth. Marketing needed the infrastructure and visibility to scale beyond core regions. As the company prepared for national expansion, leadership needed a more disciplined demand generation approach to increase lead volume, improve performance visibility, and establish a stronger presence in new markets.
Blue Cedar
As a pioneer in no-code app security, Blue Cedar was the partner of choice for Microsoft and Blackberry, providing unique value to their respective solutions. From maximizing channel relationships via new programming and enablement to lead gen programming, we served as an adjunct to their product marketing leadership and worked side-by-side with sales.
Cadre Information Security
A top regional cybersecurity VAR, Cadre was looking to up their marketing presence, capitalize on rich vendor relationships, up-level their messaging to match their deep cybersecurity expertise and training reputation, and needed resources to serve as an extension of their marketing team to create new lead gen programming. A key area of focus was content development to drive new opportunities.
Video
Magnetude Client Testimonial: Loffler Companies
Watch as James Loffler, President at Loffler Companies, discusses his experience working with Magnetude for strategic marketing collaboration. Our strategic engagement with Loffler included a comprehensive analysis of their marketing strategies, harmonizing their messaging, and showcasing their distinct market value.