Case Study

Blue Cedar

Mobile App Deployment
and Security Platform
Blue Cedar Case Study
  • Launch new mobile app orchestration platform – category creation
  • Design, expand and formalize channel program
  • Maximize engagement and performance with existing channel partners (Microsoft/Blackberry/Carahsoft)
  • Develop channel strategy and penetration approach to extend beyond UEM security
  • Channel focus/programming: Generated $2M+ in pipeline opportunities in first quarter of rollout
  • Created channel enablement training and materials.
  • Delivered coordinated sales training and new channel portals to channel sales offices (global) in first quarter of engagement.
  • Climbed to run rate of 100 leads/month
Channel Sales Enablement

Blackberry: Channel Partner Battlecard

LinkedIn Advertising

Lead generation campaign


Microsoft (MISA) blog

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“One of the areas Blue Cedar needed strategic and tactical help was around our channel. We were looking to analyze best-fit partner opportunities moving forward as we launched our new mobile orchestration platform. Magnetude designed a data-driven channel analysis framework to quickly ascertain channel targets, created a scaleable, full-fledged partner marketing program, and amped up our existing relationships with Blackberry and Microsoft. The enhanced focus on the channel paid off in the first quarter alone, driving an additional $2M in pipeline opportunities.”
John A., CEO
Blue Cedar