Managed Services Marketing is our specialty. Decades of experience helping IT services firms grow.
It’s not either or with Magnetude
Need to amp up your marketing efforts? You’ve landed in the right place.
You need a marketing agency that already knows how to market IT services – the market landscape, competitors, tech platforms and service lines, and prospect persona and pain points.
Why? To ramp fast (no hand holding here), hit the ground running, and show results.
Senior marketing experts that already know what works (and what doesn’t).
Every marketing discipline – from strategy to execution – all in one place. You could say we ARE Managed Services – for Marketing!
The bread and butter every organization needs.
From select cyber services – MSSPs to partnering with MDR and other cyber providers.
“Someone said we were missing marketing from our org chart. I told them that we found something better. Fast ramp, an incredible senior team, fully integrated with invaluable perspectives on marketing disciplines and the cybersecurity industry. They took us from nothing in place to a credible position in the landscape in record time. Strategy and execution, seamlessly in sync with us. I call it Marketing-as-a-Service – and it’s genius for a growth-stage company like ours.”
“We chose Magnetude for many reasons, including their creativity and ability to execute those great ideas. We also liked their ability to provide comprehensive support across marketing strategy and execution. We highly recommend Magnetude’s model for companies looking to do marketing the right way in today’s environment, but that aren’t structured to build a big in-house marketing team.”
From small regional to global leaders
Get what you need, when you need it. We work seamlessly with existing marketing teams or we can be your whole team. All senior marketers who know how to impact your business fast.
We perform seamlessly like your very own in-house marketing function. Or provide the most effective blend of your existing capabilities and our specific expertise.
From Magnetude, you’ll get just what you need to be successful.
We work alongside your people and process investment, to protect and maximize your assets.
We’ll make sure you have exactly what you need, precisely when you need it.
We’ll configure programs that are unique to your business and fine-tuned to deliver rapid results.
Marketing for managed IT services can be a challenge, but there are inherent opportunities for managed IT services companies who get marketing right—and for MSPs, getting marketing right often means working with a marketing partner.
By outsourcing some or all of your marketing to an outside marketing firm, you can easily scale your marketing efforts, and have instant access to an experienced marketing team. Above all, they need to have deep expertise in both marketing AND B2B technology and services (including often cybersecurity), markets and customer personas.
Download the eBook to learn how to find the right marketing partner for your MSP.
Our IT services and MSP marketing team is structured to deliver results quickly. Through our experience in the IT and MSP industry landscape, we’ve gained a comprehensive understanding of the key issues and the essentials for crafting effective marketing strategies and initiatives.
Creating effective marketing campaigns requires using a variety of marketing strategies and tactics, especially in the complicated world of technology and IT. Companies that limit themselves to a handful of marketing strategies or adopt a siloed approach often experience subpar results. Many are facing challenges in:
One proven way to navigate these challenges is to supplement your team with external resources. Whether you need expertise in specific functional areas of marketing or additional manpower to augment your team’s efforts, consider partnering with an IT services and MSP marketing agency for everything from project-specific support to full-scale outsourcing of your IT and MSP marketing activities.
At Magnetude Consulting, our IT services and MSP marketing specialists work with clients across a range of engagement models. For many clients, our journey begins with an evaluation or formulation of their IT services and MSP marketing strategies and plans through our Rapid Marketing Assessment offering.
Identifying the right mix of marketing activities that drives sales and optimizes your marketing investment remains a significant hurdle for marketers in the IT and MSP sectors. As organizations grapple with these challenges, staying informed about marketing tools, best practices, and industry trends can be a challenge.
One way to maintain your marketing acumen current is to follow blogs or subscribe to newsletters from IT services and MSP marketing thought leaders. These experts often share insightful content that can keep you informed and enhance your marketing strategies for IT services and MSPs. Below are a few of our top resources that could inspire and improve your marketing efforts:
Effectively leveraging Market Development Funds (MDF) can be a game-changer for MSPs and IT services firms aiming to scale their growth. Whether you’re exploring the possibilities MDF offers for the first time, realizing you aren’t fully capitalizing on funds, or looking to optimize existing efforts, understanding how to effectively use these funds is crucial.
As a Managed Service Provider (MSP), you excel at delivering top-notch IT services to your clients. However, in today’s competitive landscape, providing excellent services alone is not enough to stay ahead. Effective marketing strategies are crucial for MSPs to maximize pipeline growth and attract new customers. Our blog explores six marketing tips that can help MSPs strengthen their marketing efforts and achieve growth.
We get a lot of really good questions from our IT and MSP clients and network—questions that are actionable and provide great insight for other firms looking to grow. That’s why we’ve compiled a list of these frequently asked questions for firms looking to market the right way in today’s environment, from budgeting considerations to resourcing (and outsourcing) to strategy pivots and more.
The MSP Association of America (MSPAA) has been established with three primary missions, each of which follows a unique trajectory aimed at providing our clients, members, and students with a collaborative and informative pathway towards building a future for technology, business, and education.
Finding the smart path to growth, keying in on true differentiators, and getting the attention of prospects through unified cybersecurity marketing and sales programs to an audience that hates marketing-speak is a challenge. Good news? We’ve helped clients do this and more.