Meet the Team

Magnetude’s consultants are experts in their discipline, many of whom have led marketing & sales teams, with an average tenure of 17 years in their respective fields. Our expertise spans strategic and tactical, digital and traditional, allowing us to build and manage the right marketing programs to meet your needs at any particular point in time.


NataliePresidentMarketing Strategy & Planning
As the President and Founder of Magnetude, Natalie oversees key aspects of the business and leads strategic efforts in collaboration with other team members.  Natalie’s marketing expertise lies in analyzing client environments to develop strategies, plans and programs that align with organizational goals and market opportunities across marketing and sales channels.

Cyndy, VP Client Strategy & Delivery, Messaging & Positioning
With nearly 3 decades of marketing experience, Cyndy specializes in marketing strategy and oversees Magnetude’s client engagements.  She also leads an array of internal and client initiatives, including marketing strategy, branding, messaging & positioning and creative program development.

Mary, Director of Operations
As the Director of Operations, Mary brings over 13 years of experience in both client delivery as well as organizational operations which gives her a balanced approach to understanding all aspects of the business. Her passion for operations is grounded around delivering the highest quality work in an efficient and scalable manner, and she believes that processes that don’t add value aren’t processes we need!

Account Management

Ben, Account Manager, Senior Marketing Programs & Content Lead
Ben is a senior marketing professional with 10 years of experience in the B2B tech industry – most recently in cybersecurity. He has led a variety of marketing programs including marketing automation, content strategy, web analytics, paid advertising, social media, and email marketing. With both hands-on and leadership experience, he has applied these tactics to demand generation and throughout the customer lifecycle.

Janine, Account Manager, Marketing Programs Strategy
Janine possesses over 20 years of experience leading marketing initiatives in the B2B tech and professional service sectors, including expertise in the cybersecurity sector. She specializes in developing multi-channel, results-driven campaigns that build brand awareness and increase market share. Her areas of specialty include branding and messaging, product launches, integrated campaigns, public and analyst relations, events, and sales/channel enablement.

Lahn, Account Manager, Digital Marketing Programs Lead
Lahn has over 20 years of marketing experience with a focus on cybersecurity over the last six years. She has developed marketing programs for lead generation, lead nurture, and content strategy. She has a passion for creating webinars and has produced over 30 webinars that drove engagement. Additionally, she is seasoned at rebranding, with a background in graphic design and event management.

Lydia, Associate Account Manager, Digital Marketing & Marketing Programs Strategy
Lydia is a versatile marketer, project manager, and writer with a passion for small business and entrepreneurship. Her multifaceted B2B background comes from an evolving role in a cybersecurity startup, where she focused on both channel and partner marketing programs and marketing directly to small businesses. She has worked in content marketing, strategy, and digital marketing, and is dedicated to perfecting the details.

Meg, Strategic Marketing Consultant, Digital Marketing & Marketing Strategy
Meg is a respected marketing leader with significant experience in the development and execution of B2B marketing programs that provide a high return on investment. Her unique background encompasses positions within large corporate environments, as well as with entrepreneurial education and cybersecurity firms. Meg’s work in architecting effective marketing programs has produced desired increases in brand awareness and revenue growth. She has proven success developing strategic and integrated global marketing programs and working collaboratively with industry and community partners.

Michele, Account Manager, Digital Marketing & Marketing Programs Strategy
Michele is a senior digital marketer with over 20 years of experience in a variety of industries. She specializes in creating cohesive and engaging customer experiences across platforms and channels. Areas of expertise include web & content strategy, marketing planning & execution, and analytics

Taline, Account Manager, Digital Marketing & Marketing Programs Strategy
Taline is a seasoned Marketing Strategist with 15 years of experience leading marketing organizations at small businesses. She excels in developing and delivering marketing programs to help businesses grow their sales. She specializes in developing marketing strategies and leverages her experience and tech-savvy to execute programs for lead generation, content creation, social media, email marketing, and other digital marketing areas.

Content Writing

Ericka, Cybersecurity Thought Leadership & Content Development
An expert at turning complicated technical topics into plain English, Ericka has been writing for executive and technology influencers for over 15 years with a focus on serving the cybersecurity market. She brings to the table a veteran’s sense of how to engage with prospects and a deep understanding of how to build out a content portfolio that nurtures a healthy marketing funnel.

ManyaContent Development & Content Strategy
Manya started her career as a research librarian and for more than 15 years has brought that curiosity and ability to learn quickly to her work writing for B2B clients. She enjoys helping clients find the best ways to tell their stories and reach their audiences. Much of her work focuses on brand messaging, and content strategy and development.

Marketing Strategy & Program Delivery

Francisco, Digital Marketing & Marketing Automation
Fracisco has spent the past 15 years helping small and medium-sized companies develop and grow by creating and implementing digital marketing and marketing technology strategies and programs.  His specific areas of expertise include marketing automation, analytics, search engine optimization (SEO) and pay per click advertising (PPC).

Frank, Digital Designer & Videographer
Frank has over 15 years of experience in Graphic Design and Video Production. He’s worked across a wide range of industries and helps our clients with website and collateral design and end-to-end video production.

Houp, Demand Gen Strategist & Business Development
Christy Houpis, or ‘Houp’ as he’s known to most everyone, came to Magnetude after holding executive Sales and Marketing roles positions at leading Fortune 1000 technology companies. Houp’s a proven leader with a strong track record of producing revenue growth through effective strategy alignment of sales and marketing and quantitative demand generation programs. Houp held various senior management Global organizations like Nuance, Stratus and Kronos but also has deep experience in startup and fast growth entrepreneurial organizations that led to successful acquisitions and IPO’s. Houp also supports Magnetude’s new client business development efforts.

Jason, Paid Search, Search Engine Optimization & Paid Social
Jason has 20 years of marketing experience and has spent the last 8 years specializing in both SEO and SEM. He is responsible for ensuring that our clients are in front of the right audiences at the right time through all facets of search marketing.

Jenn, Graphic Design
Jenn has over 12 years of experience in the design world. Her skills span a wide range of graphic design including branding, illustration, marketing, web, social media and product and packaging design.

Jenny, Search Engine Optimization
Jenny has been working in Search Engine Optimization since 2000 and specializes in helping clients with technical SEO and solving complex technical problems, keyword research and intent identification, and data analysis and reporting. Jenny has been named a top SEO to follow by Rand Fishkin, was featured on Search Engine Journal’s Top SEOs to Follow list in 2017 and 2018, and was voted the #3 SEO Specialist in the world by Serpstat in 2018.

Lea, High Tech Marketing & Content Development
With a decade of high-tech marketing experience, Lea brings a cultivated ability to transform complex technical topics into engaging messaging. Her versatility stems from a background in content creation, demand generation, as well as corporate and field marketing in both agency and in-house settings.

Leslie, High Tech Marketing & Content Development
With nearly 20 years of experience in high tech marketing management roles, Leslie specializes in building and executing marketing programs that engage tech sector audiences and their related influencer ecosystems.  Much of her work focuses on channel engagement, media relations & content creation for tech sector audiences.

Lynne, Marketing & Go-to-Market Strategy
Lynne has 30 of years experience as a marketing, operations, and management executive. She brings Magnetude’s clients a unique skill set that delivers strategy and execution with expertise in start-up, regional, national, and global environments.

Mike, Web Development
Mike is a web developer with deep expertise in WordPress.  He specializes in user experience engineering, information architecture, content management system development, and web application design.

Phil, Media Relations & Thought Leadership Content
Phil started his career as a journalist in the Boston area, and has since spent the last 20 years in public relations, including running global PR at Forrester for nearly a decade. He has written content for The Boston Herald, the Telegram & Gazette, and the Associated Press. He has experience working in public relations on both the client-side and the agency-side and also works with clients on messaging and thought leadership content.

Tim, Marketing, Growth Strategy & Delivery
Tim is a passionate leader in the formulation and implementation of technology, brand, marketing and sales strategies. Over the last three decades, Tim has worked with more than 250 brands – large and small – to help build, maintain and deliver precisely targeted business initiatives and programming.