Senior Level Experts Dedicated to Client Success
Magnetude embeds senior marketing talent into your business to align strategy, improve execution, and drive measurable results. Our team has built and led marketing organizations from startups to Fortune 500 companies, bringing the experience required to solve complex growth challenges quickly.
With an average of 20+ years of experience, our team is deployed based on your needs, whether that means redefining strategy, fixing performance issues, or scaling what is already working.
Natalie Nathanson
CEO & Founder
Natalie is the Founder and CEO of Magnetude, where she pioneered the fractional team model. Natalie advises executive teams on growth strategy, helping organizations rethink traditional marketing models and execute high-impact marketing initiatives. She is a sought-after speaker, member of the Forbes Agency Council, and host of the Shift & Thrive podcast. Natalie is recognized for her thought leadership in GTM strategy, AI innovation, and change management.
Cyndy Hunter
VP Client Strategy & Delivery
Cyndy is a senior marketing executive who turns strategy into measurable business growth. With 20+ years spanning marketing leadership, product management, and channel development, she has led go-to-market strategy at Polaroid, NEC, Iris Graphics, and Agion.
At Magnetude, Cyndy leads client strategy and delivery. A 4-time Cybersecurity Marketer of the Year, she has earned recognition from MITX, the Summit Awards, and Frost & Sullivan, and has created a viral initiative that reached 1M+ visitors across 35 countries.
Mary McPheat
VP Operations
Mary is an operations executive who drives scalability, efficiency, and organizational performance. She has held senior leadership roles at Primacy and Grounded Logic, where she led operational strategy, improved delivery models, and aligned cross-functional teams to support growth.
At Magnetude, Mary serves as Vice President of Operations, overseeing operational strategy and execution. She builds high-performing teams and implements processes that enable efficient, scalable delivery.
Michele Johnston
Director of Digital Delivery & AI Team Lead
Michele is a digital marketing and technology leader who drives growth through strategy, data, and platform execution. She has led cross-functional teams and digital transformation initiatives at organizations including SilverTech, Trib Total Media, and the University of New Hampshire.
She has delivered measurable impact, including increasing organic traffic and revenue by over 30% and driving triple-digit growth across digital channels. At Magnetude, Michele leads digital delivery and AI innovation, overseeing the execution of complex programs across channels and platforms.
Christina Kline
Director of Client Strategy & Delivery
Christina is a marketing executive who leads go-to-market strategy and revenue programs that drive measurable growth. She has held leadership roles at DepositLink, AutoAlert, Cegment, and Chase, where she owned marketing, customer engagement, and revenue-driving initiatives.
At Magnetude, Christina leads client strategy and delivery, advising organizations on modernizing go-to-market through data, AI-driven insights, and integrated marketing programs.
Mike Treacy
vCISO
Mike is a cybersecurity executive who leads risk, resilience, and security strategy for enterprise organizations. With over two decades of experience, he has advised and led security initiatives at firms including Forrester and IANS.
At Magnetude, Mike serves as vCISO, advising executive teams on integrating cybersecurity into business strategy. He is also CEO of Salt Cybersecurity, where he helps organizations strengthen security as a driver of resilience and performance.
Mark DePalma
Fractional CTO
Mark is a technology executive who drives AI, data, and infrastructure strategy to support scalable business performance. He has led platform development and technology strategy at organizations such as CloneMeNot and DemandScience, building systems that drive growth and operational efficiency.
At Magnetude, Mark serves as Fractional CTO, advising on technology strategy and architecture to support high-performance marketing execution.
Organizational Leadership
Natalie is the Founder and CEO of Magnetude, where she pioneered the fractional team model. Natalie advises executive teams on growth strategy, helping organizations rethink traditional marketing models and execute high-impact marketing initiatives. She is a sought-after speaker, member of the Forbes Agency Council, and host of the Shift & Thrive podcast. Natalie is recognized for her thought leadership in GTM strategy, AI innovation, and change management.
Strategy & Delivery Leadership
Cyndy is a senior marketing executive who turns strategy into measurable business growth. With 20+ years spanning marketing leadership, product management, and channel development, she has led go-to-market strategy at Polaroid, NEC, Iris Graphics, and Agion.
At Magnetude, Cyndy leads client strategy and delivery. A 4-time Cybersecurity Marketer of the Year, she has earned recognition from MITX, the Summit Awards, and Frost & Sullivan, and has created a viral initiative that reached 1M+ visitors across 35 countries.
Operations
Mary is an operations executive who drives scalability, efficiency, and organizational performance. She has held senior leadership roles at Primacy and Grounded Logic, where she led operational strategy, improved delivery models, and aligned cross-functional teams to support growth.
At Magnetude, Mary serves as Vice President of Operations, overseeing operational strategy and execution. She builds high-performing teams and implements processes that enable efficient, scalable delivery.
Digital Delivery & AI Innovation
Michele is a digital marketing and technology leader who drives growth through strategy, data, and platform execution. She has led cross-functional teams and digital transformation initiatives at organizations including SilverTech, Trib Total Media, and the University of New Hampshire.
She has delivered measurable impact, including increasing organic traffic and revenue by over 30% and driving triple-digit growth across digital channels. At Magnetude, Michele leads digital delivery and AI innovation, overseeing the execution of complex programs across channels and platforms.
Strategy & Delivery Execution
Christina is a marketing executive who leads go-to-market strategy and revenue programs that drive measurable growth. She has held leadership roles at DepositLink, AutoAlert, Cegment, and Chase, where she owned marketing, customer engagement, and revenue-driving initiatives.
At Magnetude, Christina leads client strategy and delivery, advising organizations on modernizing go-to-market through data, AI-driven insights, and integrated marketing programs.
Cybersecurity
Mike is a cybersecurity executive who leads risk, resilience, and security strategy for enterprise organizations. With over two decades of experience, he has advised and led security initiatives at firms including Forrester and IANS.
At Magnetude, Mike serves as vCISO, advising executive teams on integrating cybersecurity into business strategy. He is also CEO of Salt Cybersecurity, where he helps organizations strengthen security as a driver of resilience and performance.
Technology Strategy
Mark is a technology executive who drives AI, data, and infrastructure strategy to support scalable business performance. He has led platform development and technology strategy at organizations such as CloneMeNot and DemandScience, building systems that drive growth and operational efficiency.
At Magnetude, Mark serves as Fractional CTO, advising on technology strategy and architecture to support high-performance marketing execution.