Meet the Team

Magnetude’s consultants are experts in their discipline, many of whom have led marketing & sales teams, with an average tenure of 17 years in their respective fields. Our expertise spans strategic and tactical, digital and traditional, allowing us to build and manage the right marketing programs to meet your needs at any particular point in time.


Leadership

Natalie, PresidentMarketing Strategy & Planning
As the President and Founder of Magnetude, Natalie oversees key aspects of the business and leads strategic efforts in collaboration with other team members.  Natalie’s marketing expertise lies in analyzing client environments to develop strategies, plans and programs that align with organizational goals and market opportunity across marketing and sales channels.

Cyndy, VP Client Strategy & Delivery
Strategy, Messaging & Positioning
With nearly 3 decades of marketing experience, Cyndy specializes in marketing strategy and oversees Magnetude’s client engagements.  She also leads an array of internal and client initiatives, including marketing strategy, branding, messaging & positioning and creative program development.

Aimee, Director of Account Management & Digital Marketing
Digital Marketing
Aimee specializes in digital marketing and demand generation strategy and is responsible for new program development as well as ongoing management and optimization.  She primarily serves as an account manager and has leadership responsibility over Magnetude’s account management function.

Account Management

Anne, Account Manager, Messaging and Positioning Consultant
With over 25 years of expertise in accelerating go-to-market success, Anne specializes in helping organizations translate big picture goals into actionable plans while navigating challenging market contexts.  She also helps companies effectively tell their story with high impact messaging and thought leadership content development.

Cathy, Account Manager, Digital Marketing & Content Marketing
Cathy is a digital, social, and demand generation marketer with experience in both agency and in-house settings. She has successfully launched integrated content-driven campaigns across multiple channels–from the website and blog to print advertisements–to drive lead generation and brand awareness. Her specialties include inbound marketing, digital strategy, SEO, and social media marketing.

Kaitlyn, Account Manager, B2B Content Development & Marketing Programs
Kaitlyn is a B2B marketer who is passionate about helping businesses grow revenue through creative marketing programs and impactful content.  She has led sales and marketing departments, initiatives and engagements for several B2B consulting groups.  Kaitlyn specializes in content development, digital marketing, and events.

Yvonne, Account Director, Go-to-Market & Programs Strategy
With over 19 years of achievement providing strategic direction, Yvonne is a versatile, hands-on entrepreneurial marketing executive with a track record of delivering rapid results and revenue growth for start-ups and Fortune 500s. She specializes in demand generation, customer acquisition, product launches, and business development strategies, focusing on rapid growth. She has significant experience in emerging markets, SaaS-based businesses and other technology solutions.

Marketing Strategy & Program Delivery

Bonnie, High Tech Content Writer
Bonnie has more than 20 years of experience as a content writer/copywriter for some of the most innovative and accomplished B2B technology companies in the country. She works with our clients to develop custom content that’s on brand with messaging and on target with campaign goals. She’s a cross-channel writer that supports all of our client’s content needs – from subject lines to bylines.

Erica, PR, Analyst Relations & Communications
As a senior communications professional with nearly 20 years experience, Erica specializes in account management, public relations, analyst relations, social media planning, speaker placement, event planning, and content development. Erica is responsible for the ongoing management of and strategic planning for client programs.

Frank, Digital Designer & Videographer
Frank has over 15 years experience in Graphic Design and Video Production. He’s worked across a wide range of industries and helps our clients with website and collateral design and end-to-end video production.

Leslie, High Tech Marketing & Content Development
With over 15 years of experience in high tech marketing management roles, Leslie specializes in building and executing marketing programs that engage tech sector audiences and their related influencer ecosystems.  Much of her work focuses on channel engagement, media relations & content creation for tech sector audiences.

Magdalena, Business Operations and Sales Technology Consultant 
Magdalena supports Magnetude’s internal operations, with responsibility overseeing marketing & sales systems and program management, human resources, and other internal operations. Magdalena also leads client Hubspot sales technology implementation efforts and associated business processes.

Mike, Web Development
Mike is a web developer with deep expertise in WordPress.  He specializes in user experience engineering, information architecture, content management system development, and web application design.

Pamela, Visual Branding & Digital Design
Pamela’s expertise lies in full brand identity design and productions, including projects such as logo, identity suite and brochure design, custom infographics, digital and social media marketing design, web design, and creative direction/consultation.

Sari, Digital Marketing & Marketing Operations
Sari has 10+ years of business development and leadership experience, with a focus on project management.  She specializes in digital marketing, social media, and marketing communications and leads a range of marketing program management efforts.

TaraHubSpot Certified Digital Marketer
Tara specializes in digital marketing and demand generation strategy and is responsible for helping new and existing HubSpot users grow their lead funnel through marketing campaign execution. She primarily works with clients to set up, maintain, and grow marketing and digital efforts within the HubSpot platform.