How We Engage

We Fill Your Marketing Gaps

Our engagement models typically align with company growth and gap areas. Most smaller growth firms engage Magnetude as their fractional marketing department based on retainer. We become fully entrenched in our client’s business, it’s just like we are in-house (just ask our longstanding clients). From joining leadership meetings and facilitating workshops and strategic planning to the day-to-day, consistent communications, we are fully accessible and working every day on your behalf.

Sometimes clients just need specialized support in specific areas like content, SEO, paid ads, or MarTech implementation and optimization, and we’re uniquely positioned to add expertise and integrate fully with their existing teams. Magnetude also works on a project basis to help in specific areas like messaging, websites, market assessments, and channel strategies and program plans.

Learn more about how Magnetude is different.

Flexible Marketing Engagements: Match Your Needs. Achieve Your Outcomes.

Fractional Marketing Department

We pioneered the fractional marketing department over a decade ago to bring senior expertise across multiple marketing disciplines. It enables companies to grow fast without risk or commitment to full-time hires. Many early and growth-stage clients need every marketing skillset, and they need to act fast. Get exactly what you need, when you need it. From CMO to digital demand-generation programs, channel programming, and sales enablement – our team becomes your team. Our tight integration with clients means they have access to a full marketing department and a dedicated team working towards shared growth objectives.

Targeted Marketing Support

Companies sometimes lack specific expertise aligned with strategic and tactical functional areas of marketing. Magnetude has many experts that can jump in, ramp quickly, and have an impact in specific areas. For example, many clients have ongoing targeted help around areas like SEO, content, or senior leadership. We simply complete the picture. Some clients have limited in-house staff – sometimes high level, sometimes junior, sometimes both. Magnetude helps round out the marketing department, morphing resources to fill client gaps in marketing domain expertise or providing additional capacity as a valued extension to the in-house team.

Strategic Projects

Projects embraced. Have a project or program you need to get off the ground? Looking for an in-depth marketing assessment and recommendations to fuel this year’s plan? Need a website overhaul that truly reflects who you are, where you’re going, and is optimized for lead generation? Want to leap ahead of the competition with new positioning and messaging or branding? Want to develop and deploy a new channel initiative? Need help aligning your product and services marketecture? We can help.

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“I brought Magnetude on to help develop our marketing strategy and build out the overall function. The marketing assessment and plan they developed gave us the right marketing roadmap for our company’s growth trajectory. We have continued working with Magnetude beyond their marketing plan to execute on their recommended marketing and sales enablement programs to help us further establish a name in the industry. Magnetude is an instrumental partner in our firm’s journey.”
Scott Aldsworth, President
The Bowdoin Group

Teams, Client Tenure & Engagement

20
Average years of experience on the Magnetude Team
75%
Team members that came from in-house roles (we get you!)
3+
Average years of client tenure (some are 7 years running!)
80%
Engagements that kickoff with a strategic assessment & execution in parallel tracks