Case Study
Systems Engineering
INDUSTRY:
IT Services: Managed Service Provider,
Cybersecurity
IT Services: Managed Service Provider,
Cybersecurity
Goals
- Establish GTM strategy for new cybersecurity methodology
- Execute on full launch including positioning, messaging, and sales enablement
- Reposition to address new ICP and expand presence in region
Results
- Established new position, at the forefront of managed services
- Launched new approach on time and within budget
- Successfully moved to on-going programming to expanded audience
Marketing Strategy & Advisory, Targeted Execution
Systems Engineering, a leading New England-based Managed Service Provider, began working with Magnetude in 2022 with the goal of launching their new cybersecurity offering. Our initial work together included a full market assessment and messaging work for the new solution, a launch plan, content and materials, launch rollout, sales enablement and client care, and a marketing plan for their geography and expanded target customer base. Post-launch, they continue to work with Magnetude as their fractional marketing department on a variety of projects including content development, public relations, digital marketing, and trade shows.
Systems Engineering, a leading New England-based Managed Service Provider, began working with Magnetude in 2022 with the goal of launching their new cybersecurity offering. Our initial work together included a full market assessment and messaging work for the new solution, a launch plan, content and materials, launch rollout, sales enablement and client care, and a marketing plan for their geography and expanded target customer base. Post-launch, they continue to work with Magnetude as their fractional marketing department on a variety of projects including content development, public relations, digital marketing, and trade shows.
Content Generation
Is Your MSP Keeping Up?
Content Generation
Guide: Adaptive Cybersecurity Framework
Website
Content Refresh & New Pages
"Our partnership with Magnetude has been pivotal in repositioning our company and launching our groundbreaking new service methodology. Their strategic approach ensured that every aspect of our marketing plan was aligned to support this significant shift. Their expertise in our industry and understanding of our business and clients was a significant advantage. In short, Magnetude has been instrumental in turning our vision into a tangible and successful reality."
Matt McGrath, CEO
Systems Engineering