Shift & Thrive Podcast:
CEO Insights on Driving Change

In today’s business world change is the only constant, and mastering transformation is the ultimate key to success. Welcome to Shift & Thrive!

Each week, Host Natalie Nathanson will bring you conversations with CEOs, who delve into how they successfully drove critical change in their organization.

Magnetude has helped numerous companies move from concept to growth. Our senior marketing team delivers innovative strategy, paired with flawless execution, so you can embark on your next transformational initiative with confidence.

Entrepreneur Debo Onifade, CEO of DelonApps and DelonJobs, shares how he pivoted his company from hardware to digital services, scaling to 200 employees in under four years. He discusses his coaching-based leadership style, niche market strategy, and the lessons he’s learned from rapid growth.
March 19, 2025 / 34:57 / Read the Transcript

Natalie interviews Nathan Whittacre, Founder and CEO of Stimulus Technologies, about his journey from starting a business at 11 to leading a successful IT firm. He shares insights on organic growth through referrals, the importance of investing in marketing and sales, and adapting to technology shifts like AI.
March 12, 2025 / 47:17 / Read the Transcript

Natalie sits down with Samir Menon, Founder and CEO of Dexterity, to explore his journey as an entrepreneur and leader in the robotics industry. They discuss the evolution of "physical AI," how Dexterity is revolutionizing logistics with AI-driven robotics, and the challenges of leading a full-stack technology company.
March 5, 2025 / 40:33 / Read the Transcript

Natalie interviews Sriram Subramanian, Co-Founder, and CEO of Link to Any. They talk about his journey from senior roles at PayPal and HP to building a SaaS platform that streamlines integration for SMBs in the hospitality, retail, and service industries.
February 26, 2025 / 43:41 / Read the Transcript

Natalie sits down with Kelly Ireland, a trailblazing tech entrepreneur with 40 years of experience in IT. As the founder, CEO, and CTO of CBT, Kelly shares her journey from self-taught programmer to industry leader, highlighting her company’s strategic pivot to IoT over the past eight years.
February 19, 2025 / 47:26 / Read the Transcript


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