In today’s business world change is the only constant, and mastering transformation is the ultimate key to success. Welcome to Shift & Thrive!
Each week, Host Natalie Nathanson will bring you conversations with CEOs, who delve into how they successfully drove critical change in their organization.
Magnetude has helped numerous companies move from concept to growth. Our senior marketing team delivers innovative strategy, paired with flawless execution, so you can embark on your next transformational initiative with confidence.
In this episode, Natalie welcomes back Adi Klevit, Founder and CEO of Business Success Consulting Group. With more than 25 years of experience, Adi has been at the forefront of helping organizations build scalable systems and adapt to transformative technologies. She shares how process documentation lays the groundwork for effective AI adoption, what leaders must prioritize as they navigate change, and how she uses AI herself as a strategic thought partner.
October 8, 2025 / 43:03 / Read the Transcript
In this episode, Natalie Nathanson sits down with Adam Honig, founder and CEO of Spiro, to talk about his journey from building one of the largest Salesforce consulting firms to launching an AI-powered CRM that redefines how companies engage with customers. Adam shares how focusing on the manufacturing vertical transformed Spiro’s trajectory, why provocative positioning (“the anti-CRM”) works, and what leadership lessons he’s carried from scaling services businesses to SaaS.
October 1, 2025 / 32:44 / Read the Transcript
In this episode of Shift & Thrive, Natalie Nathanson sits down with Craig Ulrich, CEO of Acieta and a veteran leader in industrial automation with more than 30 years of experience. From scaling warehouse automation from a few million to $80M in revenue to guiding major transformations at companies like Amazon and General Motors, Craig has seen firsthand what it takes to succeed in high-stakes industries.
September 24, 2025 / 43:22 / Read the Transcript
In this episode of the Go-To-Market mini-series, Natalie Nathanson talks with Leslie Poston, a seasoned go-to-market strategist and leadership advisor. Leslie shares how she led Austin Data Labs’ transformation from a small, multi-industry SaaS company into a high-growth leader in food and agriculture, culminating in a successful acquisition.
September 17, 2025 / 43:41 / Read the Transcript
In this episode, Natalie Nathanson sits down with Tameem Hourani, founder and CEO of RapDev, to explore his journey from a technologist to leading a rapidly growing tech services firm. Tameem opens up about the challenges of shifting from an engineering mindset to scaling a sales-driven organization, and why investing in people, not just automation, is critical for growth.
September 10, 2025 / 40:35 / Read the Transcript
