In today’s business world change is the only constant, and mastering transformation is the ultimate key to success. Welcome to Shift & Thrive!
Each week, Host Natalie Nathanson will bring you conversations with CEOs, who delve into how they successfully drove critical change in their organization.
Magnetude has helped numerous companies move from concept to growth. Our senior marketing team delivers innovative strategy, paired with flawless execution, so you can embark on your next transformational initiative with confidence.
In this episode of the Shift and Thrive Go-To-Market Mini Series, Natalie sits down with Jacki Leahy, founder of Activate the Magic, for a deep dive into all things Revenue Operations (RevOps). We explore how RevOps can serve as the backbone of a modern go-to-market strategy, especially as traditional outbound tactics lose effectiveness and AI raises the bar for personalization.
July 30, 2025 / 39:18 / Read the Transcript
On this episode of Shift and Thrive, AJ Meyer, co-founder and CEO of Pickle Robot Company, pulls back the curtain on building a robotics company that’s tackling one of logistics’ biggest challenges: autonomously unloading trucks.
July 23, 2025 / 51:32 / Read the Transcript
In this episode of Shift & Thrive, Dimitri Sirota, Co-founder and CEO of BigID, shares insights from his journey as a data privacy leader, including how he guided his company through the uncertainties of COVID-19, transitioned to a remote-first culture, and embraced AI across operations and products.
July 16, 2025 / 51:02 / Read the Transcript
In this episode, Natalie sits down with Aniruddha Sharma, CEO of Carbon Clean, to explore the transformative journey from student startup to global carbon capture leader. Aniruddha shares how a deep personal connection to environmental impact and a passion for innovation propelled Carbon Clean to the forefront of industrial decarbonization.
July 9, 2025 / 44:04 / Read the Transcript
In this episode, Brad McGinity draws on his deep experience as a founder, board member, and revenue leader to explore what it takes to build resilient go-to-market strategies. He shares lessons from transforming sales motions, emphasizing the critical importance of foundational work, cultural alignment, and a sharp focus on your ideal customer profile.
July 2, 2025 / 56:25 / Read the Transcript
