Magnetude Blog


Magnetude Startup Spotlight: Centralizing Online Media – An Interview with Launch.it

Magnetude Consulting gives you a closer look into the startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way. Today’s interview is with the co-founder of Launch.it, Trace Cohen.  Launch.it is… Read More

9 Finance Mistakes Your Startup Can’t Afford to Make

Guest author, David Fogel, in conjunction with Magnetude Consulting Magnetude features guest blogger, David Fogel, investor and managing partner of Swifton CFOs LLC.  David shares common financial mistakes that startups make and how avoid them. Mistake #1: Waiting too Long to Talk to Investors What to Avoid: Many startups make… Read More

Gone in Six Seconds: How to Keep Your Audience from Speeding Away

We all know startup founders don’t have a lot of spare time.  While wearing many hats and juggling a seemingly endless to do list, important areas of focus can unintentionally fall very quickly to the bottom of the list.  One of those common areas is your website.  While you’re likely… Read More

Magnetude Startup Spotlight: Greener Weekend Getaways and Day Trips – An Interview with offMetro

Magnetude Consulting gives you a closer look into the startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way. Today’s interview is with the one of the founders of offMetro, Lauren… Read More

Startup Marketing MadLibs: Your Customers Will Not Find You

Long gone are the days where a good idea was all it took to jumpstart a startup’s success (or were there ever really days like that?) Our economy has never seen as many startups as it does today, and while this is energizing and even inspiring, it also makes the… Read More

Startup Spotlight: Platform for Publishers and Consumers – An Interview with Insight InSite

Magnetude Consulting gives you a closer look into the startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way. Today’s interview is with the one of the founders of Insight InSite,… Read More

Startup Spotlight: Disaster Preparedness Application – An Interview with Cobar Systems

Magnetude Consulting gives you a closer look into the startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way. Today’s interview is with the one of the founders of Cobar Systems,… Read More

Marketing for Money – Marketing’s Role in Helping You Attract Outside Capital

Spending time and money on marketing activities during the early days of a start-up venture can be a challenging undertaking, and it may even seem frivolous to some.  Marketing is often seen as a cost-only function that can be postponed until you’ve raised money and are ready to scale.  However,… Read More

Startup Spotlight: Leading Innovator in Medical Charting Software – An Interview with Forerun

Magnetude Consulting gives you a closer look into the startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way.  Today’s interview is with the VP of Sales & Marketing of Forerun,… Read More

Startup Spotlight: A One-Stop-Shop for Web Development – Interview with Setfive Consulting

Magnetude Consulting gives you a closer look into the startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way. Today’s interview is with the one of the founders of Setfive Consulting… Read More

When Should My Startup Start Marketing?

I’ve had a few conversations over the past few weeks all around the same topic: When should my startup start marketing? The balance for many pre-funded or bootstrapping tech startups can feel like a catch 22. Startups need money to fund marketing, but they need to do some marketing to… Read More

Startup Spotlight: Innovating Mobile Apps for B2B – An Interview with übersimple

Magnetude Consulting gives you a closer look into the Boston startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way. Today’s interview is with the founder of übersimple, Brad Durbin. übersimple… Read More

Startup Spotlight: “Good Design is Integral to Good Business” – An Interview with Image Conscious Studios

Magnetude Consulting gives you a closer look into the Boston startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way.  Today’s interview is with the founder of Image Conscious Studios, Adam… Read More

Startup Spotlight: Innovating Foreign Exchange Capabilities – An Interview with PeopleHedge

Magnetude Consulting gives you a closer look into the Greater Boston startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way.  Today’s interview is with the one of the founders of… Read More

Startup Branding in Beta: More Than Meets the Eye

Simple Startup Branding Strategies for Day One Startup branding might seem murky. If you ask 10 people what even “branding” means, it’s likely that you’ll get 10 different answers.  Many B2B startups think that branding is the visual identity—like a logo or color scheme—and therefore something that can wait until… Read More

Startup Spotlight: Automating Data Collection from SEC Filings – An Interview with Calcbench

Magnetude Consulting gives you a closer look into the Greater Boston startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way. Today’s interview is with the one of the founders of… Read More

Startup Spotlight: Innovating Product Content Management – Interview with Salsify

Magnetude Consulting gives you a closer look into the Greater Boston startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way.  Today’s interview is with the one of the founders of… Read More

Call Campaign Programs: Use Them to Accelerate Sales

Using Call Campaigns to Close Deals Faster In a recent conversation with one of my clients, we discussed the challenge they were facing of having their sales reps spending too much time in the office trying to schedule meetings, not leaving them enough time to be out in the field,… Read More

It’s Time to Pivot…What’s Next?

I recently attended a technology event hosted by the NEIBC on knowing when your startup or early stage venture should pivot. The panelists discussed the journey their venture endured—aspects such as reconfiguring the business model and rebuilding the team with the right skill sets and structure. The reality is that… Read More

Magnetude Blog Series: A First Time Founder’s Guide to Building a Marketing Plan (Step VII)

Welcome back to Magnetude Monday! In this last step we’re going to describe the most important parts of your marketing plan to have written down. If you missed any of the previous steps, you can review them here: Step I: Document your business objectives Step II: Resource allocation Step III:… Read More


    class='wp-pagenavi' role='navigation'>
  • Page 7 of 8
  • First
  • ...
  • 4
  • 5
  • 6
  • 7
  • 8