Magnetude Blog


Startup Spotlight: An Interview with UNREAL Candy

UNREAL Candy: Candy that’s Unjunked Today’s interview is with Cofounders of UNREAL Candy, Nicky Bronner and Adam Melonas.  UNREAL Candy has perfected “unjunking” brand name candy by taking out all unnecessary ingredients, but maintaining the familiar and well loved taste. How did the idea for Unreal Candy come about? Nicky:… Read More

Lean Startup Marketing: Invest your Time or your Money?

Marketing for your Lean Startup – Two paths to take The lean startup is virtually the de facto standard of the startup world today with rapid hypothesis testing, agile development, and incessant market and customer engagement.  Savvy entrepreneurs who employ lean startup methodologies understand the importance of failing fast, learning… Read More

The Startup Marketing Internship

Startup Marketing: What I’ve Learned at Magnetude With summer drawing to a close, we’re starting to say goodbye to our summer interns.  At Magnetude, our interns are in a unique position in that they get to do startup marketing for a company that specializes in marketing—double learning.  As a result,… Read More

7 Step Guide to Creating Perfect Content

Eric Wittlake is a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, he runs the media group at Babcock & Jenkins. To read his original post on this guide to content marketing, click here.  Have you ever clicked on a promising headline… Read More

Startup Spotlight: An Interview with QuadWrangle

QuadWrangle: A Social Platform for Alumni Today’s startup spotlight is with the co-founder of QuadWrangle, Nick Zeckets. QuadWrangle establishes valuable connections for universities and alumni through a social platform. Tell me about your professional background and how that led to starting QuadWrangle. One of my first jobs after college was… Read More

Conversion Optimization: 3 keys to a successful call-to-action you can learn from childhood

How to Create a Call-to-Action that Works John Nye, is a blog author for Marketing Experiments, the first internet based research lab to conduct experiments in optimizing sales and marketing processes.  To read the original post, click here. As part of human nature, we love to press buttons. Just think… Read More

Startup Spotlight: An Interview with Agency Spotter

Agency Spotter: A marketplace for businesses and creative agencies Today’s startup spotlight is with the co-founder of Agency Spotter, Joseph Raccuglia. Agency Spotter offers businesses a better way to search, compare, and connect with creative agencies. Tell me about your professional background? I started my career in money markets accounting… Read More

Tech Marketing: 3 Consumer Marketing Trends That Can Help B2B Firms Get Ahead

What Tech Marketing Can Adopt from B2C Small business doesn’t mean small thinking – at least it shouldn’t.  Many of my fellow B2B tech marketing peers might scoff at the idea, but I think there’s a lot that tech marketing can learn from consumer marketing.  Don’t get me wrong—I’m a… Read More

Startup Spotlight: An Interview with Broga Yoga

Broga: Classes on Yoga for Men (and others!) Today’s startup spotlight is with the co-founder of Broga Yoga, Adam O’Neill.  Broga Yoga offers real tools for coping with daily stresses and demands through an accessible yoga-based fitness program taught from a man’s point of view. Tell me a little bit… Read More

Tick Tock: Time to Build a Content Marketing Program

Content Marketing Program Development for B2B Businesses Content marketing is quite the buzzword these days, and although it may seem like a trend that will pass in time, it has become an increasingly important component to overall marketing strategy.   So what is content marketing, and why is it so important?… Read More

Startup Spotlight: An Interview with Chargify

Innovating Billing Life Cycles Today’s startup spotlight is with co-founder of Chargify, Lance Walley.  Chargify helps businesses manage their recurring billing customer lifecycles. Tell me a bit about your professional background and how you came to work at Chargify? My friends and I co-founded a company called Engine Yard back… Read More

Email Marketing Information: 5 Tips for Getting Started

Email Marketing Information & Best Practices Based on a survey that we are actively conducting with startup founders from across the country (please fill it out if you haven’t yet), we’ve gained insight so far into how startup leaders think about marketing.    One big area that founders reported wanting more… Read More

Startup Spotlight: An Interview with Attentive.ly

Innovating Email and Social Media Engagement Today’s startup spotlight is with co-founder of Attentive.ly, Rosalyn Lemieux.  Attentive.ly is software that uses data analytics to help companies engage prospects in a more targeted fashion through email and social media. Tell me a bit about your professional background as it relates to… Read More

Why Marathon Runners Make Good Entrepreneurs

Does my distance running help make me a good entrepreneur?  I do some of my best thinking while running, so while training for a half marathon earlier this Spring, a thought popped into my mind: are there skills I’ve acquired over years of training for races that I’ve also translated… Read More

Magnetude Startup Spotlight: Innovating Data Analytics for Publishers – An Interview with Visual Revenue

Today’s interview is with CEO and Founder of Visual Revenue, Dennis R. Mortensen, and VP of Marketing, Rich Ullman.  Visual Revenue is the only real-time analytics solution that is designed specifically to enhance the hand of editors in data driven newsrooms. Tell me about the inspiration for the idea behind… Read More

Startup Advice for Entrepreneurial Leaders

Personal Startup Advice from Founders While interacting with startup leaders, we have the pleasure of hearing words of wisdom and startup advice that founders have to share with one another.  Individually, we can draw inspiration from the learnings of others and comfort in knowing others have faced similar obstacles to… Read More

Magnetude Startup Spotlight: Virtual Phone System for Businesses – An Interview with Grasshopper

Today’s interview is with Ambassador of Buzz at Grasshopper, Taylor Aldredge.  Grasshopper is a virtual phone system for entrepreneurs and small businesses, allowing you to run your business using your cell phone. Tell me a bit about your professional background as it relates to Grasshopper? My background is in marketing. … Read More

The Why and How Of Updating Your Angel Investors (Guest Post)

Christopher Mirabile, Angel Capital Association Board member and Managing Director of Launchpad Venture Group,  features a new post from his blog, ScratchPaper.  This post was a collaboration between Ty Danco and Dharmesh Shah. Ty is CEO/co-founder of BuysideFX and an angel investor/mentor. Dharmesh is founder/CTO of HubSpot, runs OnStartups.com and… Read More

Magnetude Startup Spotlight: “Bringing Technology to the Interview Process” – An Interview with Interview Rocket

Magnetude Consulting gives you a closer look into the startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way. Today’s interview is with the founder of Interview Rocket, Craig Brown. Interview… Read More

Startup Marketing Advice: 8 Inspiring Quotes

Inspiring Quotes for Startup Marketing Success Are you a startup leader in need of some inspiration? Sometimes all it may take is a simple quote to give you that little extra nudge.  We’ve put together a list of some of our favorite quotes that impact startup marketing. Startup marketing is… Read More


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