Magnetude Blog

Blog Series: B2B Tech Marketing (Part 2 – Content Marketing)

Content marketing is a very important and useful marketing tactic in which you create and share content that is relevant, useful, and informative to your target audience around topics related to your product or service. By doing so, you have a better opportunity to attract and engage with your target… Read More

Blog Series: B2B Tech Marketing (Part 1 – Social Media)

Most of your small business’ marketing efforts will take place online.  This is because digital marketing has proved itself to be strategically efficient, cost effective and more flexible than traditional marketing.  In a digital world, it’s imperative that your small business is effectively utilizing online marketing resources and has a… Read More

Blog Series: B2B Tech Marketing (Introduction)

If you’re a small tech business and you’ve been around for more than a few years, you must be doing something right.  Most likely you’ve done a good job creating a product or service that a specific target market wants or needs.  But many small businesses aspire to grow beyond… Read More

The Dark Future of Native Advertising

Eric Wittlake is a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, he runs the media group at Babcock & Jenkins. To read his original post on email list guides, click here.  Native advertising, and specifically native publishing programs, will struggle in… Read More

Roundup: Top Startup Marketing Resources for Entrepreneurs

In today’s Age of Content, we have no shortage of reading material to help us get smarter about our professional endeavors.  For entrepreneurial leaders looking to get savvier about startup marketing, the challenge can be finding the time to sift through the myriad of information to focus on consuming content… Read More

Getting the Most Out of Your Customer Testimonials

One of the biggest obstacles that many startups face early in their existence is establishing credibility.  While there are many ways to tackle this challenge, one of the most efficient and effective ways is the use of testimonials.  Few elements are more powerful in persuading a prospect to purchase your… Read More

Startup Spotlight: An Interview with Rifiniti

Today’s interview is with the co-founder of Rifiniti, Irina Mladenova. Rifiniti provides real-time workplace optimization and business intelligence for large enterprises. Tell me about your professional background as it relates to Rifiniti. Rifiniti handles workplace optimization and helps answer both macro and micro planning questions. I have a dual degree… Read More

Understanding Intent Behind Content Consumption

Eric Wittlake is a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, he runs the media group at Babcock & Jenkins. To read his original post on email list guides, click here.  You know millions of people saw your content. But do… Read More

Google Analytics: 4 Key Metrics to Optimize Your Website

You finally have your startup’s website up and running. Now, you need to know if anyone is actually visiting your site and which pages they’re visiting most. This means that it’s time to incorporate Google Analytics (GA). Google Analytics opens doors for startups by acting as a useful, free, easy,… Read More

Startup Marketing that Matters (Data from our Latest Infographic)

One of the hardest decisions for startup leaders to make is deciding which marketing activities will help them achieve their business goals and scale. We surveyed startup founders across a variety of stages and industries to learn which marketing activities resonated with them the most. This infographic aims to give… Read More

LinkedIn Has Opened the Content Marketing Floodgates

Eric Wittlake is a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, he runs the media group at Babcock & Jenkins. To read his original post on email list guides, click here.  LinkedIn has gone Tumblr on us and B2B content marketers… Read More

Life After Launch: The Startup Branding Experience

Startup Branding the Right Way For many startup founders who have recently launched their product into the market, the focus is still on product enhancements with little attention to the messages or images being portrayed about their product or business.  However, those entrepreneurs who grow to dominate their market have… Read More

Focus on Customers who Believe What You Believe

This post was written by guest blogger, Adam McGowan.  Adam is CEO and Founder of Firefield, a company that serves startups, entrepreneurs, and businesses that are looking to take their vision to the next level. It was a Saturday afternoon in the middle of 2013. After a simple web search… Read More

Startup Spotlight: An Interview with ClariLegal

ClariLegal: a Trusted Litigation Services/Discovery Marketplace Today’s interview is with the founder of ClariLegal, Cash Butler. ClariLegal transforms the eDiscovery procurement and management process for both eDiscovery service providers and clients in need of those services. Where did the idea come from to start Clarilegal? I have had many years… Read More

Avoid the DELETE: How to Do Email Marketing Effectively

4 Tips on How to Do Email Marketing for First-Time Startup Leaders If your startup already knows how to do email marketing, then you know you’re in a competitive space. The average customer receives up to 78 emails everyday including but not limited to: advertising, personal emails, work emails, etc.… Read More

4 Steps to Creating Content for your Lead Generation Programs

Building a fit-to-purpose plan for creating content that suits your business. Chances are, if you’re a founder in the tech sector, you’ve likely heard of the term content marketing. Myriads of studies have explained the value of content marketing and proven it’s here to stay. But for any resource-constrained venture,… Read More

How to Leverage the Google Hummingbird Algorithm for Your Startup

4 Tips on Getting the Most out of the Google Hummingbird Search Terms In September 2013, Google changed its search algorithm to “Hummingbird” claiming it would return better search results for the inquirer. Unlike old search algorithms that focused on keywords searches, the Google Hummingbird algorithm pays attention to a… Read More

Marketing Resources: There is Such a Thing as Free Lunch

Free marketing resources any startup leader can utilize Whoever says there’s no such thing as a free lunch clearly hasn’t explored the world of SaaS-based marketing resources.  When just getting ready to push an MVP out to the market, most startups don’t have much extra money to spend on marketing. … Read More

Developing a Startup Culture

Tools & Frameworks from Kulturenvy Magentude recently met with Corey McAveeney, founder of Kulturenvy LLC, a consultancy that helps startups develop and reinforce their venture’s culture. During this interview, Corey shares insights and advice for founders to understand trends in startup culture and think through their own startup’s environment. Why… Read More

Startup Spotlight: An Interview with Patheer

Patheer: Live your Passion.  Discover your (career) Path. Today’s interview is with one of the cofounders of Patheer, Akash Savdharia.  Patheer allows recent graduates and working professionals to analyze career outcomes and paths, and provides users with recommendations to help improve chances of reaching their goals. How did the idea… Read More