Magnetude Blog


Understanding Intent Behind Content Consumption

Eric Wittlake is a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, he runs the media group at Babcock & Jenkins. To read his original post on email list guides, click here.  You know millions of people saw your content. But do… Read More

Google Analytics: 4 Key Metrics to Optimize Your Website

You finally have your startup’s website up and running. Now, you need to know if anyone is actually visiting your site and which pages they’re visiting most. This means that it’s time to incorporate Google Analytics (GA). Google Analytics opens doors for startups by acting as a useful, free, easy,… Read More

Startup Marketing that Matters (Data from our Latest Infographic)

One of the hardest decisions for startup leaders to make is deciding which marketing activities will help them achieve their business goals and scale. We surveyed startup founders across a variety of stages and industries to learn which marketing activities resonated with them the most. This infographic aims to give… Read More

LinkedIn Has Opened the Content Marketing Floodgates

Eric Wittlake is a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, he runs the media group at Babcock & Jenkins. To read his original post on email list guides, click here.  LinkedIn has gone Tumblr on us and B2B content marketers… Read More

Life After Launch: The Startup Branding Experience

Startup Branding the Right Way For many startup founders who have recently launched their product into the market, the focus is still on product enhancements with little attention to the messages or images being portrayed about their product or business.  However, those entrepreneurs who grow to dominate their market have… Read More

Focus on Customers who Believe What You Believe

This post was written by guest blogger, Adam McGowan.  Adam is CEO and Founder of Firefield, a company that serves startups, entrepreneurs, and businesses that are looking to take their vision to the next level. It was a Saturday afternoon in the middle of 2013. After a simple web search… Read More

Startup Spotlight: An Interview with ClariLegal

ClariLegal: a Trusted Litigation Services/Discovery Marketplace Today’s interview is with the founder of ClariLegal, Cash Butler. ClariLegal transforms the eDiscovery procurement and management process for both eDiscovery service providers and clients in need of those services. Where did the idea come from to start Clarilegal? I have had many years… Read More

Avoid the DELETE: How to Do Email Marketing Effectively

4 Tips on How to Do Email Marketing for First-Time Startup Leaders If your startup already knows how to do email marketing, then you know you’re in a competitive space. The average customer receives up to 78 emails everyday including but not limited to: advertising, personal emails, work emails, etc.… Read More

4 Steps to Creating Content for your Lead Generation Programs

Building a fit-to-purpose plan for creating content that suits your business. Chances are, if you’re a founder in the tech sector, you’ve likely heard of the term content marketing. Myriads of studies have explained the value of content marketing and proven it’s here to stay. But for any resource-constrained venture,… Read More

How to Leverage the Google Hummingbird Algorithm for Your Startup

4 Tips on Getting the Most out of the Google Hummingbird Search Terms In September 2013, Google changed its search algorithm to “Hummingbird” claiming it would return better search results for the inquirer. Unlike old search algorithms that focused on keywords searches, the Google Hummingbird algorithm pays attention to a… Read More

Marketing Resources: There is Such a Thing as Free Lunch

Free marketing resources any startup leader can utilize Whoever says there’s no such thing as a free lunch clearly hasn’t explored the world of SaaS-based marketing resources.  When just getting ready to push an MVP out to the market, most startups don’t have much extra money to spend on marketing. … Read More

Developing a Startup Culture

Tools & Frameworks from Kulturenvy Magentude recently met with Corey McAveeney, founder of Kulturenvy LLC, a consultancy that helps startups develop and reinforce their venture’s culture. During this interview, Corey shares insights and advice for founders to understand trends in startup culture and think through their own startup’s environment. Why… Read More

Startup Spotlight: An Interview with Patheer

Patheer: Live your Passion.  Discover your (career) Path. Today’s interview is with one of the cofounders of Patheer, Akash Savdharia.  Patheer allows recent graduates and working professionals to analyze career outcomes and paths, and provides users with recommendations to help improve chances of reaching their goals. How did the idea… Read More

4 Metrics to Track in a B2B Lead Generation Program

Eric Wittlake is a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, he runs the media group at Babcock & Jenkins. To read his original post on email list guides, click here.  B2B marketers face a conundrum. Businesses needs to drive growth… Read More

2014 Digital Marketing Trends

Predictions for next year’s biggest marketing trends Last year, Gartner released a study claiming that by 2017, the Chief Marketing Officer would spend more money on technology than the Chief Information Officer. As technology becomes smarter over time, marketers will rely more heavily on the digital world to engage and… Read More

Big Data & Predictive Analytics: Industry Trends and Advice for Startups

Magnetude recently met with Doug Levin, CEO of Quant5, a SaaS startup dedicated to improving the revenue and cost performance of customer-facing operations through an entirely new breed of Consumer Analytics.  During this interview, Levin shared with us trends he’s seeing in big data and analytics and advice on when… Read More

Startup Spotlight: An Interview with Quant5

Quant5: a Startup with a New Breed of Predictive Analytics Magnetude recently met with Doug Levin, CEO of Quant5, a SaaS startup dedicated to improving the revenue and cost performance of customer-facing operations through an entirely new breed of Consumer Analytics.  Find out their story through our latest startup spotlight… Read More

5 Steps to Improve B2B Lead Generation Program Results

Eric Wittlake is a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, he runs the media group at Babcock & Jenkins. To read his original post on email list guides, click here.  From content to process to branding, here are five steps… Read More

The “How” and “What” of AB Testing for Email Marketing

Using AB Testing to Optimize Your Lead Generation Have you ever designed email campaigns with AB testing to improve your lead generation results? You’ll find it’s not so different from any optimization exercise, such as a coach determining the right baseball lineup. AB testing involves determining what you want to… Read More

Preparing Your Startup’s MVP for the Big Leagues

How and When to Bring Your MVP to Market If you’re like most startup founders, The Lean Startup is like your bible.  You’re most likely using a step-by-step approach when developing your Minimum Viable Product (MVP), performing vital iterations after each feedback session from friends, family, alpha and beta customers. … Read More


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