In today’s business world change is the only constant, and mastering transformation is the ultimate key to success. Welcome to Shift & Thrive!
Each week, Host Natalie Nathanson will bring you conversations with CEOs, who delve into how they successfully drove critical change in their organization.
Magnetude has helped numerous companies move from concept to growth. Our senior marketing team delivers innovative strategy, paired with flawless execution, so you can embark on your next transformational initiative with confidence.
In this episode of Shift & Thrive, Natalie Nathanson sits down with executive coach Maximos Lih to unpack how leadership must fundamentally change as companies scale. Drawing from his experience at Google Ventures and coaching hundreds of founders, Maximos explores why ecosystem thinking now matters more than playbooks, how rising complexity is overwhelming leaders, and why many incentive structures quietly undermine collaboration and trust. Together, they examine the shift from hero leadership to architectural leadership, the importance of deep listening, and how human-first approaches to AI, hiring, and performance can unlock both stronger cultures and sustainable growth.
January 28, 2026 / 51:38 / Read the Transcript
How do leaders stay calm, compliant, and effective when everything is on the line, and turn crisis into a catalyst for growth? In this episode of Shift & Thrive, Natalie sits down with Joe Campanella, CEO of Complily, to unpack what it truly means to lead through extreme pressure. Joe shares the behind-the-scenes reality of navigating an 18-month FTC investigation, the leadership lessons forged during uncertainty, and how that experience ultimately sparked the creation of an AI-powered compliance platform. The conversation spans leadership under fire, letting go as you scale, building resilient go-to-market strategies, and using AI to reduce risk while improving customer trust.
January 21, 2026 / 52:21 / Read the Transcript
What changes when a COO becomes CEO? In this episode of Shift & Thrive, Natalie Nathanson sits down with Monique McDonough, CEO of WorkTango, to explore the unexpected lessons of stepping into the top seat, the emotional realities of leadership, and what it really takes to guide organizations through change. With more than two decades of experience across consulting, technology, and employee engagement, Monique shares candid reflections on how the weight of leadership evolves, why curiosity is a CEO’s most underrated skill, and how leaders can stay grounded while navigating AI disruption, M&A transitions, and shifting workforce expectations.
January 14, 2026 / 54:04 / Read the Transcript
Go-to-market is no longer a function, a plan, or a quarterly initiative; it’s a living, evolving operating system. In this episode of Shift & Thrive, Natalie sits down with Sangram Vajre, one of the most influential voices in modern B2B go-to-market strategy, to unpack what GTM really means in today’s market and why CEOs must take ownership of it. Drawing from his experience as a co-founder of Terminus and former CMO of Pardot, Sangram challenges conventional thinking around growth, alignment, and execution. Together, Natalie and Sangram explore why misalignment at the executive level derails even the strongest marketing and sales efforts, how clarity and trust drive better decisions, and why companies must stop treating GTM as a project and start treating it as a transformation.
January 7, 2026 / 53:31 / Read the Transcript
Are you leading your business like a hero or an architect? We’re re-airing this powerful conversation between Natalie Nathanson and Bill Flynn, a seasoned growth advisor and business strategist with over 30 years of experience leading startups, driving company turnarounds, and coaching executives. Bill shares timeless lessons on what it really takes to lead through complexity, empower teams, and create sustainable growth in an unpredictable world. His insights are just as relevant today as when this episode first aired, offering a masterclass in modern leadership and resilience.
December 30, 2025 / 55:25 / Read the Transcript
