Shift & Thrive Podcast:
CEO Insights on Driving Change

In today’s business world change is the only constant, and mastering transformation is the ultimate key to success. Welcome to Shift & Thrive!

Each week, Host Natalie Nathanson will bring you conversations with CEOs, who delve into how they successfully drove critical change in their organization.

Magnetude has helped numerous companies move from concept to growth. Our senior marketing team delivers innovative strategy, paired with flawless execution, so you can embark on your next transformational initiative with confidence.

What if embracing empathy and intentionality could unlock your greatest business success? In this episode, Ricky Sun, founder and CEO of Tupa, joins Natalie Nathanson for a wide-ranging conversation on leadership, mindset, and building a values-aligned company.
May 28, 2025 / 42:49 / Read the Transcript

What does it take to lead innovation across industries while staying true to your values? In this episode, Natalie sits down with François Dossa, a global executive whose journey spans banking, automotive, and tech consulting, to explore the answer.
May 21, 2025 / 48:01 / Read the Transcript

What does it take to turn cutting-edge robotics into practical tools for farmers? In this episode of Shift and Thrive, Natalie is joined by Katie Bradford, co-founder and CEO of Rotate8. She shares how her team is making farming tech more accessible, modular, and repairable.
May 14, 2025 / 37:21 / Read the Transcript

What does it take to scale a cybersecurity startup into a globally recognized company while maintaining trust and team culture? In this episode, Natalie sits down with Varun Iravatham, CEO of NopalCyber, to explore exactly that. From his transition from pro cricket to entrepreneurship, to building a thriving business with over 50 clients across three continents.
May 7, 2025 / 36:45 / Read the Transcript

Natalie Nathanson interviews Karim Khinouche, founder and CEO of Novolyze, about his journey from industrial engineer to food safety innovator.
April 30, 2025 / 52:07 / Read the Transcript


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