In today’s business world change is the only constant, and mastering transformation is the ultimate key to success. Welcome to Shift & Thrive!
Each week, Host Natalie Nathanson will bring you conversations with CEOs, who delve into how they successfully drove critical change in their organization.
Magnetude has helped numerous companies move from concept to growth. Our senior marketing team delivers innovative strategy, paired with flawless execution, so you can embark on your next transformational initiative with confidence.
In this Investor Spotlight episode of Shift & Thrive, Natalie Nathanson sits down with Elena Gantvarg, Principal at Flint Capital, to unpack how early-stage investors evaluate startups in today’s rapidly evolving market. Elena shares firsthand stories of portfolio transformations, explains why product-led growth has become a baseline expectation rather than a differentiator, and offers a candid look at what founders often misunderstand about go-to-market, scaling speed, and U.S. market entry. The conversation explores how culture, leadership decisions, and execution discipline increasingly separate companies that scale from those that stall.
February 18, 2026 / 48:59 / Read the Transcript
In this Go-to-Market Spotlight episode of Shift & Thrive, Natalie Nathanson sits down with Kristina McMillan, a seasoned go-to-market strategist and venture advisor, to unpack how AI is reshaping the way companies grow. Drawing from her experience and hands-on work with early and growth-stage startups, Kristina shares real-world examples of AI-enabled go-to-market transformation. Together, they explore why strong foundations matter more than ever, how AI can unlock productivity without sacrificing humanity, and what leaders must do to evolve their teams, structures, and strategies in today’s noisy, buyer-driven market.
February 11, 2026 / 54:04 / Read the Transcript
What happens when the host steps into the hot seat to reflect on leadership, growth, and navigating change in uncertain times? In this special re-aired episode of Shift & Thrive, we flip the mic and turn the spotlight on Natalie. Guided by Magnetude’s VP of Client Strategy & Delivery, Cindy Hunter, Natalie shares her entrepreneurial journey, the evolution of Magnetude Consulting, and the leadership lessons shaped by growth, disruption, and personal resilience. The conversation spans go-to-market transformation, the real impact of AI on modern marketing teams, and what CEOs need to understand as buyer behavior and economic conditions continue to shift. It’s a candid, reflective discussion that remains just as relevant today as when it first aired.
February 4, 2026 / 54:32 / Read the Transcript
In this episode of Shift & Thrive, Natalie Nathanson sits down with executive coach Maximos Lih to unpack how leadership must fundamentally change as companies scale. Drawing from his experience at Google Ventures and coaching hundreds of founders, Maximos explores why ecosystem thinking now matters more than playbooks, how rising complexity is overwhelming leaders, and why many incentive structures quietly undermine collaboration and trust. Together, they examine the shift from hero leadership to architectural leadership, the importance of deep listening, and how human-first approaches to AI, hiring, and performance can unlock both stronger cultures and sustainable growth.
January 28, 2026 / 51:38 / Read the Transcript
How do leaders stay calm, compliant, and effective when everything is on the line, and turn crisis into a catalyst for growth? In this episode of Shift & Thrive, Natalie sits down with Joe Campanella, CEO of Complily, to unpack what it truly means to lead through extreme pressure. Joe shares the behind-the-scenes reality of navigating an 18-month FTC investigation, the leadership lessons forged during uncertainty, and how that experience ultimately sparked the creation of an AI-powered compliance platform. The conversation spans leadership under fire, letting go as you scale, building resilient go-to-market strategies, and using AI to reduce risk while improving customer trust.
January 21, 2026 / 52:21 / Read the Transcript
