Shift & Thrive Podcast:
CEO Insights on Driving Change

In today’s business world change is the only constant, and mastering transformation is the ultimate key to success. Welcome to Shift & Thrive!

Each week, Host Natalie Nathanson will bring you conversations with CEOs, who delve into how they successfully drove critical change in their organization.

Magnetude has helped numerous companies move from concept to growth. Our senior marketing team delivers innovative strategy, paired with flawless execution, so you can embark on your next transformational initiative with confidence.

Natalie Nathanson interviews Karim Khinouche, founder and CEO of Novolyze, about his journey from industrial engineer to food safety innovator.
April 30, 2025 / 52:07 / Read the Transcript

Natalie sits down with Craig Dunham, CEO of Voltron Data, to discuss his career journey, leadership philosophy, and the key lessons he’s learned along the way.
April 23, 2025 / 47:32 / Read the Transcript

Natalie interviews Ben Eisenberg, CEO of People Data Labs, about his journey from intern to CEO. They discuss his unique go-to-market strategies, leadership philosophy, and the power of customer feedback in product development.
April 16, 2025 / 45:13 / Read the Transcript

Natalie sits down with Sarah Lehman, CEO of Zartico, to discuss leadership, innovation, and the power of data-driven decision-making. Sarah shares her journey from leading technology companies to transforming Zartico’s approach during the COVID-19 pandemic, shifting from data aggregation to real-time insights for destination marketers.
April 9, 2025 / 47:18 / Read the Transcript

What does it take to live a life of courage, risk, and purpose? In this episode, Natalie sits down with John Graham, adventurer, author, and activist, to explore the power of bold decisions, from negotiating high-stakes diplomacy to surviving a burning ship.
April 2, 2025 / 58:02 / Read the Transcript


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