Magnetude Blog


Map Marketing to Your Sales Structure: 5 Archetypes at Small B2B Tech Firms

We all know sales and marketing go hand-in-hand, but for many small B2B tech companies, Sales often enters the picture first (as it should in many cases in order to confirm product/market fit and drive early revenues). So what (and when) exactly is the right way to bring marketing into… Read More

Dear John Doe: Tips for Personalized Marketing To Boost Conversion Rates

Marketing automation systems—and really, even the simplest of email marketing platforms—enable a level of “personalization” for outbound email marketing. That “personalization” usually begins and ends (sadly) with inserting the first name of the prospect or customer receiving the email. And even more tragic is often data is not structured or… Read More

Roundup: Top 5 B2B Marketing Blogs

Marketing to IT Audiences: Winning Over the Skeptics

Know your audience. It’s one of the basic tenets of marketing and a critical first step before you even think about tactics and programs. Most who market to consumers have many resources available from companies like Nielson and others to build a clear picture of their target audience. It doesn’t… Read More

5 Mistakes You Might be Making with Google AdWords

As a leader of a B2B startup or small business, you may have considered Google AdWords as an option for lead generation. After all, it’s easy to set up, you only pay when someone clicks, and it’s pretty self-sufficient (not to mention the temping $50 credits Google continues to send… Read More

Repurposing Content: It’s not Just Putting New Lipstick on an Old Pig

Content marketing is not just a fad; it’s a proven marketing strategy that not only helps B2B marketers generate leads, but also generates higher quality leads at a lower cost per lead than other marketing tactics. In fact, according to the Content Marketing Institute’s report, “B2B Content Marketing: 2015 Benchmarks,… Read More

Spray & Pray or Laser Focus? Tips for Setting Your Market Segmentation Strategy

Whether you are just starting your business plan, piloting your technology during beta, ramping up to launch, or expanding your market opportunities, having a thoroughly vetted market segmentation strategy is critical considering the amplified effect it will have on every other facet of your marketing program. Horizontal messaging and programming… Read More

The Future of SEO: Marketing to People, Not Pages

Ben Franklin once said, “We must, indeed, all hang together, or most assuredly we shall all hang separately.” While this idea can be applied to many parts of life, it is certainly applicable to marketing. As a professional at a B2B tech firm, you are likely faced with the task… Read More

Choosing a Marketing Technology to Support Lead Generation at Your B2B Business

In the B2B space, many companies find that email marketing is one of the best channels they can leverage to meet their demand generation goals, but choosing an email service provider (ESP) can be an overwhelming task. With so many solutions on the market at various price points with a… Read More

5 Ways to Make Your B2B Firm More Mobile-Friendly

Let’s face it. In today’s world, we spend a lot of time on our mobile devices. In fact, recent studies have shown that on average, Americans spend more than 3 hours a day on their smartphones and tablets. By now, it’s a foregone conclusion that B2C companies have no choice… Read More

Digital Marketing’s Massive Measurement Lies

Eric Wittlake is a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, he runs the media group at Babcock & Jenkins. To read his original post on email list guides, click here. Digital marketers are getting hooked on reporting bigger numbers, but… Read More

Leveraging Content Marketing for Lead Generation

Content marketing is a very important and useful marketing tactic in which you create and share content that is relevant, useful, and informative to your target audience around topics related to your product or service. Content such as ebooks, infographics, blog posts, whitepapers and videos can be used to attract… Read More

A Simple Trick To Improve Your LinkedIn Campaign Performance

Eric Wittlake is a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, he runs the media group at Babcock & Jenkins. To read his original post on email list guides, click here. If you are a B2B marketer, you are paying attention… Read More

Increasing Customer Retention & Enrichment through Customer Success Initiatives

“Customer success is great for a lot of reasons, but one of its biggest benefits is that it provides a very clear view into the health of the company. If your customers are extracting value from your product or services, then you’ll extract value from them.” — Lincoln Murphy, Sixteen… Read More

3 Tactics for Growing Your Tech Firm in 2015

As the New Year approaches, now is a great time to reflect on your business’ growth over the last year and start making plans for 2015. Whether your goal is to continue on the same trajectory, scale your current efforts, or try something completely new and innovative, there are a… Read More

Should You Celebrate Email Unsubscribes?

Eric Wittlake is a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, he runs the media group at Babcock & Jenkins. To read his original post on email list guides, click here.  Every time someone unsubscribes from my mailing list it stings… Read More

The ROI of Customer Acquisition: Aligning Marketing & Sales

For most tech-oriented startups and small businesses, customer acquisition is one of the most important goals to a President or CEO, yet so often, time and resources are wasted in the process of building pipeline or moving prospects through the funnel. The biggest factor contributing to this inefficiency is the… Read More

Marketing Technology: Where to Invest for Your Small Business

Whether you’ve just founded your company or you’re looking to grow more awareness, building up your online presence is an important step in your marketing efforts. With so many software options at your fingertips, choosing the right marketing technologies for your business and prioritizing how to budget for them is… Read More

5 New England Startups to Watch

New England is home to a long, and constantly growing list of tech startups. Startups spring to life from the passion of their founders, and they’re nurtured by the energy and commitment of their teams. Creative, original, and authentic, these small businesses strive to provide what they believe to be… Read More

One change that dramatically improved B2B marketing results

Eric Wittlake is a digital and B2B marketer with a background in analytics and online media. Based in Portland, Oregon, he runs the media group at Babcock & Jenkins. To read his original post on email list guides, click here.  You can’t rely on your own data. Your prospects spend… Read More

Blog Series: B2B Tech Marketing (Part 10: Marketing Automation)

Marketing automation is a technology platform that allows your company to automate marketing efforts and measure them efficiently. Marketing automation can successfully generate significant growth in revenue and brand awareness for your small business because it allows you to streamline, automate, and measure your email marketing tactics. Features of marketing… Read More


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