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As an agency that offers B2B marketing services to develop and support client growth strategies, our clients’ business is our business. We work with clients across a range of B2B environments, with particular expertise and specialization in the cybersecurity sector, as well as marketing for tech-sector services firms and innovative and disruptive technology categories. Following are a few of our clients, spanning multiple markets, technologies and services.
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B2B Marketing Myths Exposed - Designed to expose B2B marketing myths we’ve encountered and share them with you.
“I brought Magnetude on to organize and lead our marketing efforts at MedData Group. The decision was whether to hire a full time resource or to outsource the function. From redesigning our website to writing & designing our marketing materials and building up our demand generation programs, they have been instrumental in helping us establish and scale up our overall marketing function. They bring a team of experts and resources to help us successfully accomplish all of our marketing objectives. Even though an outsourced relationship, they are very much a part of our team and are reliable and proactive, making them a pleasure to work with.”
President & CEO, MedData Group
“While at Carbon Black, my product marketing team needed turn-key resources to meet urgent demand for solution and thought-leadership content to support competitive first touch and nurture campaigns. The team at Magnetude was fantastic. They partnered with us within hours, rolled up there sleeves and delivered on target content within a week of our first scoping call. Their security knowledge is impressive and they execute better than any consulting group I’ve ever worked with.”
Director, Product, Solution & Community Marketing at Carbon Black
“I brought Magnetude on to help develop our marketing strategy and build out the overall function. The marketing assessment and plan they developed gave us the right marketing roadmap for our company’s growth trajectory. We have continued working with Magnetude beyond their marketing plan to execute on their recommended marketing and sales enablement programs to help us further establish a name in the industry. Magnetude is an instrumental partner in our firm’s journey.”
President, The Bowdoin Group
“Magnetude proved they have cybersecurity chops. Natalie and her team are fantastic – They went from initial concept to launching our site in record time, immediately capturing a very technical product concept and communicating our value in a way that is already resonating with our targets. We’re a demanding client and they blew us away.”
VP of Sales & Marketing, Cyborg Security
“NeuEon chose Magnetude for many reasons, including their creativity and ability to execute those great ideas. We also liked their ability to provide comprehensive support across marketing strategy and execution.
Even more importantly, we found a marketing partner that shares many of our core values such as trust, optimism and collaboration. We have a great relationship, working closely with multiple team members on different aspects of marketing. We highly recommend Magnetude’s model for companies looking to do marketing the right way in today’s environment, but that aren’t structured to build a big in-house marketing team.”
“I brought Magnetude on to develop and lead our search engine optimization and paid search efforts at Boingnet. We selected Magnetude because we were impressed with the team and valued their holistic approach to marketing. Because they’re a full service agency, they developed our SEO and PPC strategy in the context of our broader business and marketing environment. From developing an online strategy for our target markets to conducting extensive keyword research and redesigning key pages on our site, Magnetude was instrumental in helping us drive more traffic to our website, create an enhanced user experience for site visitors, and ultimately generate more qualified leads through data-driven marketing programs. I wouldn’t hesitate to recommend Magnetude Consulting for SEO or paid search strategy and execution, as well as to other B2B startups in need of outsourced marketing.”
“In my role as board advisor responsible for building Luminoso Technologies’ marketing function, I was seeking a B2B marketing agency partner. We chose Magnetude based on their diverse marketing expertise, their knowledge of building an effective and scalable demand generation function, and their experience working alongside a firm with constantly evolving needs.
What really distinguishes Magnetude for us has been not only their wide range of marketing services expertise but their communication process and commitment to excellence. Their presence accelerated the rate at which we have been able to launch a true demand generation process. They care and have become a true partner and integral part of the marketing department.”
Board Advisor, Luminoso Technologies
“We engaged Magnetude to provide strategic marketing expertise to inform our planning, including market assessment and positioning recommendations and messaging development. Our relationship grew from there and over the years has included a full website redesign, launch of our community site, thought leadership content, and support for other key marketing initiatives. The competency of the team continues to wow me—everyone has a profound understanding of marketing as a business enabler and meets my very high standards. I find it very impressive. They have a strong command of the security sector and have become so much more than just another vendor for Security Innovation—they’re a sounding board, a partner, and a true trusted advisor.”
Marketing Director, Security Innovation
“Magnetude Consulting has been an excellent partner to Bradford Networks for several years. They help round out our marketing team, which is led by our Director of Marketing. They really understand the cybersecurity industry, and they provide the kind of strategic advice we need to stay ahead of our competition. The breadth of strategic and execution services we receive from Magnetude is impressive – from content development to SEO and digital advertising. They work effectively across multiple functions within our organization including myself, our CTO, Head of Sales and of course, our Director of Marketing. We look forward to continuing to work with them into the future.”
CEO & President, Bradford Networks
“As a newcomer in the market, we believed in our proven solution. But with more and more SaaS cybersecurity startups entering this crowded space, proving our credibility was key. Magnetude’s help creating a strong visual brand and messaging program gave us a great start. Then with high urgency and smart spending, they helped us rapidly launch, optimize, and scale marketing pilot programs. As our agile, virtual marketing team they moved in pace with both our sales and product development to consistently deliver results and outperform goals, becoming an invaluable resource.”
This eBook is designed for the entrepreneur that hasn’t had much exposure to marketing, knows he or she should be doing something, but isn’t sure where to start, how to focus, or where to double down when it comes to developing a marketing and business development strategy.
Interested applicants should submit their resume to [email protected] Cover letters are not required, but we do ask for a link to your LinkedIn profile, and we will follow up with all candidates who may be a fit.[contact-form-7 404 "Not Found"]