Magnetude Blog

Savvy Success Strategies: How to Efficiently Scale Up Your Cybersecurity Marketing and Sales Efforts

Having worked with over 25 cybersecurity companies in various stages of growth on their cybersecurity marketing strategies, we’ve gleaned some best practices to help avoid common issues as you scale. While it may be tempting in the rapidly moving and congested cybersecurity market to immediately develop one-off programs based on… Read More

How to Create Cybersecurity Content that Resonates with Your Prospects

Content is pivotal for all marketing programs. Done well, it should communicate complicated market trends and nurture relationships with prospects. When done well, this kind of content marketing can make or break lead generation and conversions in industries like cybersecurity that have long sales cycles, fast-breaking technology trends and a… Read More

Cybersecurity Content Strategies: Focusing on the business goal

In a market glutted with fear tactics, cheap tricks, and buyers craving authenticity and honesty, cybersecurity vendors need a way to consistently connect with prospects without blowing their credibility. When done well, content marketing offers cybersecurity firms the ideal path to effectively communicate value with messages that really resonate with… Read More

Cybersecurity Marketing Buzzwords: Back Them Up with Knowledgeability

Earlier this year, we held an informative breakfast panel during the RSA Conference that focused on cybersecurity marketing, messaging and breaking through the noise. The following is a recap of the panelists’ commentary, viewpoint and tips. One of the perennial problems that cybersecurity marketers face is how to deliver pithy,… Read More

cybersecurity marketing sales enablement blog

Cyber Security Marketing Ideas & Tips: Six Things to Do Differently for Sales Enablement

Working with our clients on a range of cybersecurity marketing efforts, from market assessment to branding and messaging to marketing program development, we set the foundation for sales to get in front of the right prospects in the right way to drive the company’s overall growth objectives. Whether selling cybersecurity… Read More

Cyber Security Market Trends & Insights | Magnetude Consulting

Cybersecurity Market Outlook: 2018 Industry Trends and Insights

As the cybersecurity market landscape evolves rapidly, it is critical that those of us promoting cybersecurity products and services—anyone in marketing, sales, product, and leadership teams—stay on top of the ever-changing challenges and trends.  With that in mind, we’ve summarized a few industry insights and trends to highlight some areas… Read More

Step-by-Step: How to Fix Gaps in Your Cybersecurity Marketing Strategies & Campaigns

Growth-Driven Support for Cybersecurity Firms Anyone who is marketing and selling cybersecurity solutions and services is well aware of the challenges and opportunities at hand. With threats evolving at a frantic pace, companies of all sizes are deciding where and how to invest in products and services to safeguard their… Read More