Category: Marketing Strategy Archives


[eBook] Assessing Your B2B Firm’s Digital Marketing Efforts

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Marketing is changing at an increasingly rapid pace, namely due to technology advances and evolving social media behaviors. For SMB leaders, this means it is more critical now than ever to assess your firm’s digital marketing capabilities through a b2b marketing plan, ensuring you have the right skills, programs, and… Read More

[eBook] B2B Tech Marketing & the Role of the CEO

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Given our focus on B2B internet marketing, in working with our CEO clients over the years, we’ve noticed a pattern: that the CEOs who know (or learn) how to best engage with their marketing teams—whether outsourced or in house—see a tremendous lift from marketing’s positive impact on their business. Engaging… Read More

[eBook] Advice from the Trenches – Marketing Tactics to Consider for Your B2B Tech Firm

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Technology continues to evolve an array of b2b marketing trends, such as search engine optimization (SEO), paid search, and marketing automation at an increasingly rapid pace. Alongside these, we can’t forget about the old-school techniques like public relations. In the world of B2B tech, it can be difficult for leaders… Read More

[eBook] B2B Marketing Myths Exposed

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At Magnetude, we’re die-hard B2B marketers. Oftentimes, when working with many SMB executives who are bit greener when it comes to marketing, we find ourselves dispelling misconceptions of what effective B2B marketing is and is not. This eBook is designed to expose some of those B2B marketing myths, especially as… Read More

[eBook] The ROI of Customer Acquisition: Aligning Marketing & Sales

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This eBook provides advice to help CEOs enhance their organization’s marketing and sales efforts, with tips and advice to streamline processes and implement best practices, including when to use outsourced marketing services. Fill out the form to download a copy of the eBook. Need immediate assistance? Contact us today to… Read More

Infographic: Marketing’s Primary Role in Driving Startup Success

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We surveyed startups across a variety of stages and industries to inquire on the primary roles startup marketing plays on driving their success. Please fill out the form to the right if you’re interested in receiving future infographics. Click to enlarge… Read More