Viewing the economic landscape through the lens of our clients allows us to understand how they are impacted. This perspective influences the targeting, offers, messaging, and programming that are likely to resonate. Not surprisingly, these might be very different from our traditional approaches, but worth considering in order to meet their needs – instead of being out-of-touch and out-of-reach.
We hope you enjoy the master class! Please contact us if you have questions or want to discuss how to best leverage your marketing for growth.
P.S. Check out our in-depth strategy playbook that supplements the master class information here!
Strategy #1: Stay the Course and Spend Strategically
We examine how to isolate programs that need to change within existing line items through a ground-up analysis that’s tied to ROI and getting the highest return.
Strategy #2: Resources
Staffing is the biggest cost for any organization. We show you how to view staffing in a different light.
Strategy #3: Targeting & Segmentation
Target your marketing to achieve greater results – without spending more. We explore how to quickly segment by industry, by interest, by customer type, and more – and inform key areas of focus.
Strategy #4: Brand vs. Demand
Do your key initiatives need to change with the tide? Can you shift to a “light” version of your product? Offer a loyalty discount? We give you pointers on how to reassess – and recalibrate.
Strategy #5: Protect What’s Yours
You worked hard to get your customers/clients – and retaining them is paramount. We share tactics that will ensure they stay.