Focus On: Public Relations
Public relations (PR) is an important (and often critical) facet of a company’s marketing program that bridges the company’s brand, position, and messaging to the external world. A successful PR strategy often includes many different tactics, from press releases and awards to contributed article placements and relationship building with journalists.
Considering beginning a PR program at your organization? Download our list of the top 20 questions that will help you establish your priorities, solidify your strategy, and determine where you need support.
