When a company is looking to invest in marketing—whether for the first time or to embark on a more comprehensive marketing initiative—the question of when to hire versus when to outsource marketing inevitably crosses the minds of executives. There are numerous considerations based on a company’s stage, go-to-market model, and the type of marketing needed to support the business.
Once a new marketing need is identified, many companies have a natural tendency to want to hire in-house, but there are definitive scenarios when other solutions can prove to be more beneficial. Companies can go three routes when determining how to organize their marketing: hiring all in-house staff, outsourcing the entire function, or building a hybrid solution.
Want to gain insight into whether hiring an in-house staff, outsourcing your marketing, or building a hybrid solution is best for your company’s goals? Fill out the form to download our Staffing for Growth eBook and review which option is best for you.