[eBook] B2B Marketing Budgeting & Planning for CEOs


The All-Inclusive Guide on How to Balance New Investments and Uncertainty

If you’re wondering how much to spend on marketing and where you will get the most bang for your buck, this eBook is for you.

In it, you’ll get practical answers to key questions such as:

  • How much should you spend on marketing this year?
  • What types of marketing investments will have the most impact—now and long-term?
  • How will you measure the impact of your B2B marketing strategy down the road?

Each of these questions is addressed with specific advice for 2021 and overarching best practices built from years of B2B marketing experience. Industry information, case studies, infographics, and related resources are used throughout for illustration purposes.

A well-planned marketing budget can set you up for success all year and beyond. Learn how to plan for new investments to support your firm’s growth plans.

Just fill out the form on the right to download the eBook.