Buzz, Buzzwords or Buzzkill: Breaking Through the Cybersecurity Marketing Noise


San Francisco, CA: Magnetude Consulting will be hosting a breakfast panel during the RSA Conference in San Francisco, CA. The event will take place on Thursday, March 7, 2019 at 7:00AM at The Veranda at Moscone Center, 750 Folsom Street, San Francisco, CA 94107. The panel consists of cybersecurity experts who will discuss what it takes to build influence in today’s cybersecurity landscape.

Our panelists offer a breadth of perspectives to foster healthy discussion and debate: one CISO, one cybersecurity journalist, one vendor CEO—and decades of combined experience communicating security challenges to the industry.

Topics that will be covered include:

  • Exploring the joys and pitfalls of working with passionate technical founders to elevate their messaging – are we speaking the ‘right’ language?
  • Becoming a thought leader – what it takes to engage with business and technical press
  • Building trust with prospective security leadership – moving beyond the word itself
  • Discussing market dynamics – growth, consolidation, funding, M&A – what’s happening and how to ‘get noticed’
  • Dissecting the trends – skills shortages, threat landscape and emerging technology and services – the impact they have on how to message and market effectively

“We are thrilled to be hosting such a diverse panel of industry experts,” said Cyndy Hunter, VP Client Strategy & Delivery at Magnetude Consulting and moderator of the panel discussion. “Each of our panelists brings unique experiences and opinions, and we are looking forward to a lively discussion on how companies offering cybersecurity solutions can better communicate with and engage security leaders.”

For more information or if you are interested in registering for the event, please contact Sari Palumbo at [email protected].

About Magnetude Consulting: Magnetude Consulting is a B2B tech marketing firm that works with companies looking to grow more rapidly and compete more effectively, helping our clients market the right way in today’s increasingly complex environment. We provide growth strategy consulting services that often dovetail into fractional marketing department implementation support with full-service capabilities spanning messaging and positioning, digital marketing, demand generation, channel & sales enablement, content development and brand visibility. Magnetude specializes in working with clients in the cybersecurity sector, with depth of industry knowledge across key team members and a breadth of client successes under our belt.