I recently taught a class at Boston-based startup, Intelligent.ly on Market Research for Startups to help early stage ventures learn the ropes of conducting market research in order to gain better market feedback on critical needs of an early-stage venture.
We talked about how the evolving role market research must play as your startup matures, and I shared a lifecycle approach for this line of thinking with a few examples in the diagram below.
A few of the areas we talked about that received the greatest interest included:
See below for the full list of priority uses for early-stage market research and to view the complete presentation.