Structure for Scale: The 2026 Marketing Growth Blueprint for B2B Leaders
Why This Guide Matters
Your 2026 plan needs more than numbers—it needs structure.
Marketing today isn’t just about choosing the next tool, hire, or campaign. It’s about designing a function that aligns with your business goals, your stage of growth, and the realities of the market.
Structure for Scale was built to help executive leaders make smarter marketing decisions—whether you’re hiring, reallocating spend, or preparing for your next phase of growth.
What’s Inside:
- A framework for aligning marketing with business strategy
- Team model comparisons by stage, with role clarity and coverage guidance
- 2026 budgeting benchmarks across people, programs, and platforms
- Practical checklists and diagnostics to support strategic decisions
Special Bonus Tools Included:
- Team Structure Planning Worksheet
- Marketing Structure Scorecard
- People / Programs / Platforms Alignment Worksheet