In the professional services world, reputation and relationships are king. The value that you bring to clients speaks for itself and can spread quickly through networks via word of mouth.
In today’s digital world, though, a vibrant, professional digital presence is table stakes; if you’re relying only on networking and word of mouth to drive business growth in professional services, you’re missing out on a big opportunity.
Take The Bowdoin Group, an award-winning executive search firm that specializes in leadership and strategic roles for a wide range of companies, as an example. The firm had been growing steadily as a direct result of the strong relationships forged with clients and the excellent reputation the team had earned over the years. However, the leadership team realized that in order to achieve the kind of growth they had planned for the next five years, it would require taking marketing to the next level.
Download the case study to learn how Bowdoin built a winning marketing function that drove results for their business.