Are you a business leader at a startup or growing company in need of some inspiration? Sometimes all it may take is a quote to give you that little extra nudge. We’ve put together a list of some of our favorite quotes that impact startup marketing—and really, they’re relevant to businesses of all sizes.
Marketing companies through growth phases involves so much more than advertising and networking. In order to successfully market your business you need to understand your target market, keep your customers engaged, communicate with customers and partners in a way that resonates, and know the right channels to reach your target audiences.
We hope these business and startup marketing quotes help point you in the right direction, regardless of your company’s growth stage.
1. “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” by Peter Drucker.
In order to market to your customer, you need to know your target market is and what they need. With a deep understanding of their pain points and motivations, you can build a product or service that they won’t want to live without.
2. “Either write something worth reading or do something worth writing.” by Benjamin Franklin
This speaks to the importance of content, whether it be blogging, media engagement or influencer relations. To get the attention of the media and your influencers, you need to go beyond what’s important to you and focus on what’s important and interesting to them.
3. “If you can’t explain it simply, you don’t understand it well enough.” by Albert Einstein
A company should be able to boil down your story and value proposition into terms that any lay businessperson could understand. If it’s too complicated for you to explain, you prospects won’t make the effort, so take the time to truly understand how to boil it down. Focusing on simple, clear and compelling messaging is one of the most important early steps to get your startup ready to launch (or your business ready to expand).
4. “If you build a great experience, customers tell each other about that. Word of mouth is very powerful.” by Jeff Bezos
Marketing is about a lot more than just campaigns and advertisements. Marketing involves setting up the right infrastructure to help support engagement and create positive experiences that drive word of mouth and generate referrals.
5. “If you don’t believe in your product, or if you’re not consistent and regular in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources and the wherewithal to do what it takes to make your product work.” by Jay Levinson
A common misconception many early stage startups have is that they’re too early stage or have too few resources to manage a marketing plan. Quite the contrary, it is because you have such limited resources that a plan can help you focus, prioritize and leverage each effort to its fullest. Ongoing, consistent promotion is the key to driving up awareness and interest in your product or service.
6. “Traditional marketing talks at people. Content marketing talks with them.” by Doug Kessler
Marketing has undergone a revolution over the past decade, and the rules of the road have changed. Particularly if you’re engaging on social media, make sure you’re truly engaging and not putting out one shameless self-promotion after the other. Listen, learn, share, and engage— authentically.
7. “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” by Leo Burnett
You should be able to boil down your company’s value proposition into simple terms in a minute or less. If it’s too complicated for you to explain, it’s too complicated for your prospects to understand, and they simply won’t take the time. We’re all inundated with so much information and content these days, it’s more important than ever to be brief and not to take ourselves too seriously—find your startup’s unique tone & voice and bring it to life through all your written, verbal, and visual communications.
And last but not least…
8. “Marketing takes a day to learn. Unfortunately it takes a lifetime to master.” by Philip Kotler
This one requires little explanation. While the concepts behind marketing are (hopefully) fairly intuitive to the savvy businessperson, the many best practices, enablers, and knowledge to balance creativity with data-driven decision-making come with time, experience, and a never-ending appetite for continuous innovation and improvement.
Want to take your business’ marketing to the next level as you grow? You don’t have to go it alone. Check out our eBook: A Step-By-Step Guide To Finding The Right B2B Technology Marketing Firm