Magnetude Consulting is pleased to introduce an eight part blog series geared towards start-up founders and other non-marketing entrepreneurs who need help building a context-appropriate marketing plan for their venture.
Dubbed ‘Magnetude Mondays’, each Monday morning for the next eight weeks, Magnetude will bring you one step closer to having a realistic and executable marketing plan.
Part I: Put on your Marketing Hat
Most founders wear many hats, and if you’re anything like the rest of us, there are certain tasks that you keep putting off because they’re outside your comfort zone. For founders without sales or marketing backgrounds, building and managing a marketing plan tends to be one of those items.
However, a basic understanding, paired with your existing knowledge of your industry can go a long way. Not only is building a marketing plan achievable, but it’s also essential in today’s competitive environment.
Why Create a Plan
Whether you’re nearing the end of beta mode or looking to take your business to the next level, you need to have a plan. Plans do a few important things for your business:
Common Elements of a Plan
Next Monday’s blog post will dive into the first step and outline how to establish business objectives that will drive your marketing plan creation. Follow us on Twitter to stay informed of new posts in the series.
If you already have ideas or urgent marketing needs for your venture and are looking for guidance, please contact us.