If we asked each employee at your startup, “what does your company do?” how many different responses would we get? Chances are you’d get as many responses as there are employees.
It’s hard enough for startups to build awareness in today’s crowded market. But if on top of that, each person in your firm is telling a slightly different story, you have set yourself up for an uphill hike in flip flops.
“We just don’t have the time” is the biggest objection we hear. Building (and maintaining) even a barebones company messaging doc far outweighs the perceived time savings. Here’s why you should invest the time:
Once you’re on board to create a messaging document, you need to decide what to include and how detailed you want to get. At the most basic level, your messaging framework should include a few sentences in each area to answer:
To see an example messaging framework or for a complimentary consultation to determine the best approach for messaging development for your firm, please contact us today.