Demand Generation
By determining the right marketing channels to engage your target audience, we can help you build and execute lead generation programs across channels, including email marketing, inbound marketing, social media, digital advertising and events. We use analytics to measure everything we do, allowing us to continually analyze and optimize efforts.
Digital Marketing & Website Enhancements
A company’s digital presence can make or break a firm’s success. From web design and social media to SEO, we can help you evolve or revamp your website and online presence to broaden your imprint across the social and digital ecosystem. We can help you identify the right social and digital channels to engage your audience and build programs to generate leads and build awareness.
Content Development
Quality content is the foundation for the majority of successful marketing campaigns. We work with clients to develop thought leadership and other content to engage their prospects at various points in the buying cycle. Our copywriters and designers specialize in both traditional and new mediums to produce eBooks, infographics, case studies, whitepapers, presentations and more.
Sales Enablement & Technology
Magnetude offers sales execution and support services including inside sales, sales process enhancement, sales tool creation, sales training program development and sales & marketing technology implementation and optimization. Our knowledge of implementing, integrating and managing CRM and marketing automation systems to develop and align with business process helps companies get the most out of their marketing and sales programs.
Messaging, Positioning & Market Strategy
Our expertise in market strategy and positioning allows us to help you identify your best market segments and create the materials and frameworks your company needs to engage these audiences most effectively. We can conduct market research, customer intelligence and competitive analysis to help develop the right messages and then deliver them in the most impactful way.
Influencer & Media Relations
Your target market likely has a large sphere of influence. By engaging the right influencers in your industry through traditional and newer media—as well as virtual and in-person events—you can build reach far beyond what the four walls of your organization can accomplish alone.
Channel Marketing & Partnerships
For many tech firms, their go-to-market is driven as much by their channels and partnerships as by direct sales activity. We can work with clients to identify partnership opportunities, establish joint marketing efforts, manage and maximize partner marketing funds (MDF), and enable channel sales efforts through sales tools and training programs.
Event Marketing
Despite the proliferation of digital marketing, face-to-face time with clients and prospects can still provide irreplaceable marketing impact. We help our clients with their event marketing by identifying target events, submitting for speaking opportunities, planning and managing event logistics, maximizing event-related media opportunities, and developing pre- and post-show promotions. We also work with clients looking to host their own client and prospect events.
