Magnetude Blog


Cybersecurity Marketing: Six Things to Do Differently for Sales Enablement

Working with our clients on a range of cybersecurity marketing efforts, from market assessment to branding and messaging to marketing program development, we set the foundation for sales to get in front of the right prospects in the right way to drive the company’s overall growth objectives. Whether selling cybersecurity… Read More

Professional Services Marketing: Tactics for Productizing your B2B Services to Convey Value

Finding ways to differentiate and convey the value of your services is a core challenge when marketing professional services companies. While SaaS companies have been leveraging the packaged services strategy for years, many companies in other industry segments, such as IT services group firms, consultancies, agencies and other professional services… Read More

Sales Enablement Marketing: How to Leverage B2B Social Selling to Reach Your Prospects

As social media’s reach and relevance continue to grow, B2B buyers are using social networks more than ever to gather information before making a purchase. In fact, according to an internal study conducted by LinkedIn, half of all users are likely to buy from companies they engage with on their… Read More

Cybersecurity Market Outlook: 2018 Industry Trends and Insights

As the cybersecurity market landscape evolves rapidly, it is critical that those of us promoting cybersecurity products and services—anyone in marketing, sales, product, and leadership teams—stay on top of the ever-changing challenges and trends.  With that in mind, we’ve summarized a few industry insights and trends to highlight some areas… Read More

Marketing for Technology Services Firms: Four Strategies for Converting Strangers into Customers

Converting strangers into customers is an ultimate goal of any business organization. Unfortunately, many technology services companies really struggle to get in front of the right prospects in order to interest them in their services. Why? Many organizations rely too heavily on referrals or their personal networks. And when they… Read More

Quiz: Assessing Whether your Marketing Tools are Conducive to your Growth Strategy

With an ever-expanding array of marketing tactics available, companies’ marketing tactics are becoming increasingly varied. While there’s no question we’re living in the digital age, plenty of entrepreneurial leaders are still running a range of business functions without fully benefitting from the digital capability that’s available. Marketing in particular is… Read More

4 Key Go-to-Market Pillars: Considerations for your Growth Planning

With 2018 approaching, it’s the perfect time for some reflection as you’re likely working through an annual planning cycle. Do you remember how you and your team started the year? Was there a detailed game plan to ensure all go-to-market constituents were working towards the same objectives? Did you conduct… Read More

B2B Referral Marketing Programs: Practical Tips for Driving Growth Blog

B2B Referral Marketing Programs: Practical Tips for Driving Growth

In the past month alone, I’ve had numerous conversations with CEOs whose firms have still not embraced referral marketing in any programmatic fashion, despite recognizing that many of their best leads and clients have come in this way. Referrals can come directly from firms who’ve experienced your solution—clients, past clients,… Read More

Cybersecurity Marketing

Step-by-Step: How to Fix Gaps in Your Cybersecurity Marketing Strategies & Campaigns

Growth-Driven Support for Cybersecurity Firms Anyone who is marketing and selling cybersecurity solutions and services is well aware of the challenges and opportunities at hand. With threats evolving at a frantic pace, companies of all sizes are deciding where and how to invest in products and services to safeguard their… Read More

Leveraging Sales Enablement to Drive Growth

Author: Natalie Nathanson I’ve been involved in sales enablement and lead generation since the term was just getting popularized in the B2B tech sector around 2006. And more than ten years later, the definition of what sales enablement actually is has yet to be nailed down. Ask five different sales… Read More

Beyond Lead Gen: 6 Ways CEOs Should Lean on Marketing to Support Growth Objectives

For growing SMBs, b2b tech marketing plays a critical role in generating demand, utilizing multiple integrated disciplines. Often this is seen as the sole purpose of marketing – filling the pipeline. But the function can (and should) go beyond this to support a myriad of other business goals and objectives… Read More

CEO Roundtable: Market Dynamics Shaping Growth Strategies

As part of our day-to-day, our team at Magnetude has the opportunity to engage with a smart and dynamic group of CEOs and other business leaders across our client base, and the entrepreneurial ecosystem.  Every business and industry is unique, but there are more similarities than differences in leadership strategies… Read More

9 Reasons for SMB CEOs to Invest in their B2B Social Media Strategy

Leaders of small or medium-sized businesses (SMBs) have a lot on their plates.  Unlike Fortune 500 CEOs, they don’t have the luxury of pushing important tasks down the ladder to hundreds of willing employees.  They are often both the decision-maker and the doer, so it is imperative to be steadfast… Read More

Sales Enablement Marketing: 3 Practical Ways to Leverage Marketing to Support your Sales Efforts

A number of us on the Magnetude team have been involved in sales enablement marketing since the term was just starting to get popularized in the B2B tech sector around 2006. To level set, we often get asked by clients to define sales enablement in the first place, as to… Read More

b2b marketing budget

Planning Your 2017 B2B Marketing Budget? 4 Smart Investments for Growth

With only a couple months left in 2016, you’re likely busy planning for next year – forecasting, setting goals, budgeting, and focusing on the strategic plan for 2017 (all while trying to finish out 2016 strong). Whether you are a start-up getting ready to scale up next year or a… Read More

Virtual Reality Startups for SMBs: Why it’s not just for the ‘big guys’

Virtual reality (VR) startups are expected to grow to a $120 billion industry by 2020. This includes technology and products for augmented reality (AR) and mixed reality (MR). With major players in tech invested in the hardware of VR (Google, Facebook, Samsung, HTC, to name a few), there’s been increased… Read More

Driving Growth with the Right Sales & B2B Marketing Technologies

If your sales pipeline is too sparse or you don’t have enough confidence your team will hit revenue targets, you’re not alone. Many sales-focused leaders we work with are challenged by the balancing act of driving their reps to prospect regularly, giving enough attention to high value clients, and balancing… Read More

B2B Channel Marketing: The Forgotten Stepchild

For decades, thousands of tech firms have been leveraging channel partners to help drive Sales—with 80% of on-premise software and a rapidly rising 23% of SaaS firms having channel partner programs.  But while the AWS’s of the world have large and robust b2b channel marketing functions, many smaller tech firms… Read More

Assessing Your Firm’s B2B Digital Marketing Campaigns

For years now, marketing has been evolving at an increasingly accelerated pace, requiring B2B firms to continuously evolve their practices in order to stay relevant and competitive. However, in the last few years in particular, b2b digital marketing campaigns has evolved in unprecedented ways, and the digital marketing skills and… Read More

Outsource, Hire or Blend: Deciding on the Right Marketing Org Structure

When a company is looking to invest in marketing—whether for the first time or to embark on a more comprehensive marketing initiative—the question of when to hire versus when to use an outsourced marketing company inevitably crosses the minds of business leaders. There are numerous considerations based on a company’s… Read More