Magnetude Blog

Marketing Advice for Startups and Growing Businesses: 8 Inspiring Quotes

Inspiring Quotes for Marketing Success From Startup to Scale-Up Are you a business leader at a startup or growing company in need of some inspiration? Sometimes all it may take is a quote to give you that little extra nudge.  We’ve put together a list of some of our favorite… Read More

9 Reasons for SMB CEOs to Invest in their B2B Social Media Strategy

9 Reasons for SMB CEOs to Invest in their B2B Social Media Strategy

Leaders of small or medium-sized businesses (SMBs) have a lot on their plates. Unlike Fortune 500 CEOs, they don’t have the luxury of pushing important tasks down the ladder to hundreds of willing employees. They are often both the decision-maker and the doer, so it is imperative to be steadfast… Read More

cybersecurity marketing sales enablement blog

Cyber Security Marketing Ideas & Tips: Six Things to Do Differently for Sales Enablement

Working with our many cybersecurity clients on a range of marketing efforts, from market assessments, branding, and messaging to marketing program development and execution, we set the foundation for sales to get in front of the right prospects in the right way to drive the client’s overall growth objectives. Whether… Read More

3 Easy HubSpot Workflows for Sales Enablement

Marketing automation systems like HubSpot have nearly endless functionality, and it’s easy to feel overwhelmed. The time and effort saved by automating processes contribute to the ROI of the tool—and of your marketing overall—but you don’t have to have a mega-complex, fully automated inbound setup to get value out of… Read More

5 Signs Your Channel Marketing Program Needs a Boost

Channel partners play a critical role in the sales ecosystem for many B2B companies. When done correctly, a channel program is an effective way for businesses to broaden their market and reach new segments, geographical areas, and target markets without the need to hire a large in-house sales team. Channel… Read More

Cyber Security Market Outlook: Industry Trends and Insights

2020 was a year for the record books for many reasons. And the cybersecurity landscape was no exception. The pandemic-shaken year produced the highest rates of data lost in breaches and a volume of attacks on companies, governments, and individuals that we’ve never seen before. As we look ahead in… Read More

Inbound vs. Outbound: FAQ (and Which is Right for You)

Inbound or Outbound: Which is Actually the Fastest Path to Sales? That’s the age-old question we posed in our recent webinar debate, where we asked two experts to battle it out on whether (and when) to use inbound, outbound, or both. We get asked about the merits of inbound vs.… Read More

The 5 People Who Often Lead Marketing—Got the Right Fit?

Originally posted on LinkedIn by Kaitlyn Mellor, Director of Business Development & Marketing Consultant at Magnetude Consulting. — The question of who should lead marketing in your growing business doesn’t always have an easy answer—availability, budget, timing, expertise, comfort level, desire, and industry knowledge play into the decision. But your… Read More

What is a Marketing Strategy (and Why Do You Need One?)

Marketing has evolved continuously over the last two decades. So much so, that what was true just six months ago might not be true today. One key principle, however, has remained consistent: Regardless of industry, company size, economic climate, or goals, every marketing plan needs to come from a solid… Read More

Our Poll Results Are In: Marketing Priorities & Implications for 2021

Originally posted on LinkedIn by Natalie Nathanson, Founder & CEO of Magnetude Consulting. —– Marketing planning looks a bit different for 2021 than it has in years past, and a lot of the companies are making changes in their strategies and priorities based on the realities of managing (and in… Read More

Why Are You Still Writing Your Own Content?

Originally posted on LinkedIn by Kaitlyn Mellor, Director of Business Development & Marketing Consultant at Magnetude Consulting. — Content is at the core of all marketing in today’s digitally focused world, fueling brand awareness, lead generation, and sales. But it takes time and expertise to write content that adds value.… Read More

How (and Why) to Link Zoom and HubSpot for Webinars

A well-run webinar is a beautiful thing, and by setting up an integration between Zoom and HubSpot, you make communication, tracking, and follow-up for webinars easier and more effective. Digital events are flourishing in today’s landscape, and webinars have quickly become a go-to for many marketers for lead generation and… Read More

What’s Happened to Marketing During the Pandemic?

Originally posted on LinkedIn by Kaitlyn Mellor, Director of Business Development & Marketing Consultant at Magnetude Consulting. When COVID-19 first hit, like so many of us, I braced for impact. The nasty words, “Marketing is always the first to go” played on repeat in my head. I work for a… Read More

Savvy Success Strategies: How to Efficiently Scale Up Your Cybersecurity Marketing and Sales Efforts

Having worked with over 25 cybersecurity companies in various stages of growth on their cybersecurity marketing strategies, we’ve gleaned some best practices to help avoid common issues as you scale. While it may be tempting in the rapidly moving and congested cybersecurity market to immediately develop one-off programs based on… Read More

Marketing during times of uncertainty: Navigating the implications of the coronavirus

Between the COVID-19 pandemic and the associated impact on our economy, most of us are standing on the brink of uncertainty, and it can feel paralyzing – as if we are collectively holding our breath… and waiting. Over the past few weeks, we’ve seen firms make the shift to doing… Read More

How to Create Cybersecurity Content that Resonates with Your Prospects

Content is pivotal for all marketing programs. Done well, it should communicate complicated market trends and nurture relationships with prospects. When done well, this kind of content marketing can make or break lead generation and conversions in industries like cybersecurity that have long sales cycles, fast-breaking technology trends and a… Read More

Cybersecurity Content Strategies: Focusing on the business goal

In a market glutted with fear tactics, cheap tricks, and buyers craving authenticity and honesty, cybersecurity vendors need a way to consistently connect with prospects without blowing their credibility. When done well, content marketing offers cybersecurity firms the ideal path to effectively communicate value with messages that really resonate with… Read More

Investors & Growth Experts Make 5 Bold Predictions for SaaS Vendors in 2020

The future of the SaaS market is bright—so bright, in fact, that it’s estimated to reach a whopping $113.1B in 2021, up nearly two times what it was in 2017 ($58.8B). With that kind of growth comes an increasingly saturated marketplace, and SaaS vendors must be on the leading edge… Read More

Why Most Small B2B Services Companies Need an Outsourced B2B Marketing Department

If you’re reading this blog, you’re likely a growing B2B services firm—offering consulting solutions, technical, information, or other professional services, for example—that is considering external B2B marketing support to help you reach your desired growth objectives. There are multiple options for investing in marketing support: hiring in-house, working with individual… Read More

Cybersecurity Marketing Buzzwords: Back Them Up with Knowledgeability

Earlier this year, we held an informative breakfast panel during the RSA Conference that focused on cybersecurity marketing, messaging and breaking through the noise. The following is a recap of the panelists’ commentary, viewpoint and tips. One of the perennial problems that cybersecurity marketers face is how to deliver pithy,… Read More