Magnetude Blog


Investors & Growth Experts Make 5 Bold Predictions for SaaS Vendors in 2020

The future of the SaaS market is bright—so bright, in fact, that it’s estimated to reach a whopping $113.1B in 2021, up nearly two times what it was in 2017 ($58.8B). With that kind of growth comes an increasingly saturated marketplace, and SaaS vendors must be on the leading edge… Read More

Why Most Small B2B Services Companies Need an Outsourced B2B Marketing Department

If you’re reading this blog, you’re likely a growing B2B services firm—offering consulting solutions, technical, information, or other professional services, for example—that is considering external B2B marketing support to help you reach your desired growth objectives. There are multiple options for investing in marketing support: hiring in-house, working with individual… Read More

Cybersecurity Marketing Buzzwords: Back Them Up with Knowledgeability

Earlier this year, we held an informative breakfast panel during the RSA Conference that focused on cybersecurity marketing, messaging and breaking through the noise. The following is a recap of the panelists’ commentary, viewpoint and tips. One of the perennial problems that cybersecurity marketers face is how to deliver pithy,… Read More

Two Secrets to B2B Marketing Budgeting: How to Kick Off Next Year with a Head Start in Revenue

Last year around this time, we wrote one of our most popular eBooks: B2B Marketing Budgeting & Planning for CEOS: Preparing for New Investments. In it, we cover a broad range of areas you need to know to build your marketing budget, but as budgeting time approaches this year, we… Read More

B2B Marketing Trends: Tips on What’s Working

It’s important to keep pace with new and emerging B2B marketing trends and technologies; spending time outside our ‘bubble’ helps us to serve clients better. The recent B2B Sales and Marketing Exchange (B2BSMX) conference in Boston was packed with sessions that illustrated interesting findings and strategies from the sales and… Read More

5 Signs Your Cybersecurity Channel Marketing Program Needs a Boost

Channel partners play a critical role in the cybersecurity sales ecosystem. According to Gartner, by the end of next year the services channel alone will account for half of security software delivery. And that’s not even accounting for spending through VARs, integrators, and other channel partners. As cybersecurity spending continues… Read More

Forbes Round Up: What You Should Know about B2B Marketing Strategy & Messaging

Recently, we’ve been publishing some articles in Forbes focused on growth oriented topics. Below is a round up of our three most recent: Developing B2B Messaging That Resonates It’s very common for executives and sales leaders to focus on what their company’s products or services can do rather than the… Read More

5 Ways to Increase the ROI of Your B2B Content Marketing

These days, marketing’s role in an organization’s growth is much bigger than it once was. That was never more apparent than at this year’s Content Marketing Conference, where almost all sessions focused on how marketers keep a close eye on ROI and the impact that their efforts have on the… Read More

Don’t Blow Your B2B Marketing Budget—How to Stay on Budget and Still Achieve Your Goals

You set your marketing budget a few months ago. You’ve made some good progress so far, but how does it stack up against your plan? Now is a good time to review your B2B marketing budget, make any requisite changes, and gear up for what you haven’t gotten to yet.… Read More

9 Marketing Mistakes Consulting Firms Make

If you’re part of a consulting firm and you’re hesitant to engage in marketing…you’re not alone. Some consulting firms have been burned by agencies or by the wrong in-house hires, while others just don’t see how marketing can support business growth in a relationship-driven industry. They say things like, “It’s… Read More

B2B marketing budgeting and planning

B2B Marketing Budgeting & Planning for CEOs: Preparing for New Investments

Hands down, the two questions we get asked most often are “How much should I be spending on marketing?” and “Where should I spend my marketing dollars?” These two questions plague nearly every CEO, particularly in B2B, where long sales cycles and multiple touch points with prospects make it difficult… Read More

cybersecurity marketing sales enablement blog

Cyber Security Marketing Ideas & Tips: Six Things to Do Differently for Sales Enablement

Working with our clients on a range of cybersecurity marketing efforts, from market assessment to branding and messaging to marketing program development, we set the foundation for sales to get in front of the right prospects in the right way to drive the company’s overall growth objectives. Whether selling cybersecurity… Read More

professional services marketing - productizing your b2b services

Professional Services Marketing: Tactics for Productizing your B2B Services to Convey Value

Finding ways to differentiate and convey the value of your services is a core challenge when marketing professional services companies. While SaaS companies have been leveraging the packaged services strategy for years, many companies in other industry segments, such as IT services group firms, consultancies, agencies and other professional services… Read More

sales enablement marketing - how to leverage b2b social selling to reach your prospects

Sales Enablement Marketing: How to Leverage B2B Social Selling to Reach Your Prospects

As social media’s reach and relevance continue to grow, B2B buyers are using social networks more than ever to gather information before making a purchase. In fact, according to an internal study conducted by LinkedIn, half of all users are likely to buy from companies they engage with on their… Read More

Cyber Security Market Trends & Insights | Magnetude Consulting

Cybersecurity Market Outlook: 2018 Industry Trends and Insights

As the cybersecurity market landscape evolves rapidly, it is critical that those of us promoting cybersecurity products and services—anyone in marketing, sales, product, and leadership teams—stay on top of the ever-changing challenges and trends.  With that in mind, we’ve summarized a few industry insights and trends to highlight some areas… Read More

Marketing for Technology Services Firms: Four Strategies for Converting Strangers into Customers

Marketing for Services Firms: Four Strategies for Converting Strangers into Customers

Converting strangers into customers is an ultimate goal of any business organization. Unfortunately, many services companies really struggle to get in front of the right prospects in order to interest them in their services. Why? Many organizations rely too heavily on referrals or their personal networks. And when they do… Read More

Assessing Whether your Marketing Tools are Conducive to your Growth Strategy

Quiz: Assessing Whether your Marketing Tools are Conducive to your Growth Strategy

With an ever-expanding array of marketing tactics available, companies’ marketing tactics are becoming increasingly varied. While there’s no question we’re living in the digital age, plenty of entrepreneurial leaders are still running a range of business functions without fully benefitting from the digital capability that’s available. Marketing in particular is… Read More

4 Key Go-to-Market Pillars: Considerations for your Growth Planning blog post

4 Key Go-to-Market Pillars: Considerations for your Growth Planning

With 2018 approaching, it’s the perfect time for some reflection as you’re likely working through an annual planning cycle. Do you remember how you and your team started the year? Was there a detailed game plan to ensure all go-to-market constituents were working towards the same objectives? Did you conduct… Read More

B2B Referral Marketing Programs: Practical Tips for Driving Growth Blog

B2B Referral Marketing Programs: Practical Tips for Driving Growth

In the past month alone, I’ve had numerous conversations with CEOs whose firms have still not embraced referral marketing in any programmatic fashion, despite recognizing that many of their best leads and clients have come in this way. Referrals can come directly from firms who’ve experienced your solution—clients, past clients,… Read More

Step-by-Step: How to Fix Gaps in Your Cybersecurity Marketing Strategies & Campaigns

Growth-Driven Support for Cybersecurity Firms Anyone who is marketing and selling cybersecurity solutions and services is well aware of the challenges and opportunities at hand. With threats evolving at a frantic pace, companies of all sizes are deciding where and how to invest in products and services to safeguard their… Read More


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