Welcome back to Magnetude Monday! Today we’re going to show you how to aggregate all of your previous work and use it to prioritize and plan your marketing programs.
With a basic understanding of the arsenal of marketing tools at your disposal, you have likely already started to formulate judgments on which areas are most important to your business right now, and it’s time to review your learnings from Steps I-V of our previous blog posts.
If you missed any of the steps or were reading each post passively, now is a good time to go back and jot down at least a sentence or two relating to each area below. You can review the steps here:
Questions to Ask Yourself
After you’ve answered these questions, now it’s time to map out details for each marketing tactic you wish to pilot. Write down:
Take a look at each item you wrote down, match it against the expected hours and total hours available, and settle on the activities that will comprise next quarters’ marketing activities. When you build your plan, note which activities you can drop from the plan midstream if other activities take up too much time. Once you have that down, you’re finally ready to build your plan!
Join us next week, when we share our last step to building a marketing plan!
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