Implementing surveys and leveraging their results is one of the most valuable marketing techniques your small business can employ to gain insight into your target market and increase your competitive intelligence. Whether your small business is new or you’re releasing a fresh product market to the market, it’s important to understand your customers’ and prospects’ opinions of your business and where issues may reside.
We have outlined six steps for the development and implementation of surveys:
In part 8 of this blog series, we will discuss how to leverage thought leadership as part of your marketing plan. Have questions now? Contact us for a complimentary consultation.