Cybersecurity Market Expertise

We live (and love) cybersecurity… just like you do.

Cybersecurity is a dynamic market, filled with big players, fast growers, young challengers and well financed upstarts. Finding the smart path to growth, keying in on true differentiators, and getting the attention of prospects through unified cybersecurity marketing and sales programs to an audience that hates marketing-speak is a challenge. Good news? We’ve helped clients do this and more.

Strategic Viewpoint

From the threat landscape to the competitive landscape, our cybersecurity marketing clients rely on us to fully understand the cybersecurity industry – the latest breaches, the analysts’ views, and the realities their targets are facing daily. We regularly consume vast amounts of information on the cybersecurity market to enhance our knowledge, draw insights, and provide a very quick ramp on our clients’ businesses.

Cyber Landscape Expertise

We keep abreast (and understand the implications) of vertical specific and horizontal cybersecurity regulations. We understand risk, privacy, compliance and regulatory frameworks, requirements, changes and impact on our clients’ customers and prospects: GDPR, NIST, HIPAA, FFIEC and more.

Expert Talent

Our strategic cybersecurity marketing, digital programming, content, and PR resources have worked in the industry for years and across many clients. We make every effort to match resources to unique client needs and the particulars of their technology space and targets.

Cybersecurity Persona Knowledge

To market cybersecurity solutions effectively, in-depth knowledge of the target audience personas is critical. We’ve been helping clients to message and sell to both business and technical roles – CISO, Security Analysts, DevSecOps, Risk & Compliance leadership and staff, and even non-security personas, including IT roles (who often undertake the security role in SMB).

Results-Driven Programming

Translating market and audience knowledge into actionable programming is also one of our core cybersecurity marketing functions. From creating compelling messaging, to finding new paths to market, to full marketing plans and program execution – we know the levers to pull for cybersecurity companies to hit goals.

Ecosystem Immersion

More than understanding just the target, we are immersed in the ecosystem – attending ISSA sessions, talking to analysts and reporters, present at leading events like RSA, BlackHat and specialized/regional events like SecureWorld and AWS re:Inforce. We even bring the ecosystem together with networking and learning events on everything from how to message to CISOs to cyber improv.