Magnetude Consulting gives you a closer look into the startup community. We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way.
Today’s interview is with Augusta Sterne and Yves Salama, co-founders of Teem’d. Teem’d is a powerful communications platform that transforms the way companies create and publish targeted social media content, allowing them to more effectively engage with their customers.
How do you describe the value that your product brings to the market?
Teem’d is a collaborative tool that allows organizations with multiple locations and communities to develop and publish effective, targeted social media content. For instance, if you’re a national hotel, your clientele in Boston and Houston are very different. How would a hotel manage and address individual local needs without hiring marketers to be in each office? Our product allows for large companies to engage in social media marketing at a very local, granular level.
Have the two of you ever worked together in the past?
Augusta: We’re actually married, and this is our first entrepreneurial venture together. Yves started out on his own with this project after being inspired by the work I was doing with non-profits, helping them with their social media marketing. I got involved with Teem’d a little over a year ago.
When was Teem’d founded?
The first iteration of the product started about 2 years ago, and at the time it was called CharityMatrix. Technical glitches prevented us from launching, but positive feedback prompted us to start over and re-brand as Teem’d. We’ve developed a much more feature-rich product and expanded beyond non-profits to support various types of organizations.
How do you define marketing as it relates to Teem’d?
We’re very early stage, so a lot of what we do is through personal connections and actually going out and selling the idea ourselves by approaching organizations both from a bottom up and top down model. Our next step is to get beta testers so that we can show metrics and demonstrate our value proposition. To get the message out in the future, we’ll develop a PR strategy and get involved with content marketing.
Are there any milestones for Teem’d in the next year?
Aside from our public beta testing, beginning this month, we hope to officially launch the product in September. We’ve gathered email addresses and will continue to keep the lines of communication open with our beta customers and prospects through every step of the way.
Is there anything you would want to share with startup or entrepreneurial enthusiasts about your experiences with Teem’d so far?
One piece of advice I would give is: plan on the product development piece taking a lot longer than you think it will. There will always be complications that you can’t foresee, so don’t create a tight schedule for yourself in the beginning. The other thing I would say is that starting a business is hard work, but it is also a lot of fun. If you have the drive, you should definitely start.
If you’re interested in being interviewed for the Magnetude Startup Spotlight or you would like to learn more about our marketing services for startups, please contact us today!
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