Category: target customer


Startup Spotlight: Platform for Publishers and Consumers – An Interview with Insight InSite

Posted In: All, Startup Spotlight Interviews

Magnetude Consulting gives you a closer look into the startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way. Today’s interview is with the one of the founders of Insight InSite,… Read More

Startup Spotlight: A One-Stop-Shop for Web Development – Interview with Setfive Consulting

Posted In: All, Startup Spotlight Interviews

Magnetude Consulting gives you a closer look into the startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way. Today’s interview is with the one of the founders of Setfive Consulting… Read More

Startup Spotlight: Innovating Foreign Exchange Capabilities – An Interview with PeopleHedge

Posted In: All, Startup Spotlight Interviews

Magnetude Consulting gives you a closer look into the Greater Boston startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way.  Today’s interview is with the one of the founders of… Read More

Startup Branding in Beta: More Than Meets the Eye

Posted In: All, Branding, Early Stage Startups

Simple Startup Branding Strategies for Day One Startup branding might seem murky. If you ask 10 people what even “branding” means, it’s likely that you’ll get 10 different answers.  Many B2B startups think that branding is the visual identity—like a logo or color scheme—and therefore something that can wait until… Read More

Startup Spotlight: Automating Data Collection from SEC Filings – An Interview with Calcbench

Posted In: All, Startup Spotlight Interviews

Magnetude Consulting gives you a closer look into the Greater Boston startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way. Today’s interview is with the one of the founders of… Read More

Magnetude Blog Series: A First-Time Founder’s Guide to Building a Marketing Plan (Step III)

Posted In: All, Market Research, Marketing Strategy

Welcome back to Magnetude Mondays. This week we would like to provide insight into getting to know your target customer. Step III: Unpack Your Target Customer By the time your organization has reached this point in your maturity, you have likely given quite a bit of thought to your target… Read More
Startup Leads

Lead Generation: What Your Startup Needs

Posted In: All, Lead Generation

Steps for Startup Lead Generation In my conversations with startup leaders the past few weeks, lead generation emerged as a universal pain point. While most had embarked upon some form of it, few found the results that were up to par with their expectations. Their efforts yielded more noise than… Read More