Category: target audience


Cyber Security eBook blog image

How to Market a Cyber Security Company

Posted In: Lead Generation, Marketing Strategy, Messaging & Positioning, Sales, Tech Marketing

Any of us marketing and selling cyber security solutions are well-aware of the challenges and opportunities at hand. With threats evolving at a frantic pace, companies of all sizes are deciding where and how to invest in products and services to safeguard their organizations. With such a crowded cyber security… Read More

Magnetude Blog Series: A First Time Founder’s Guide to Building a Marketing Plan (Step VI)

Posted In: All, Marketing Strategy

Welcome back to Magnetude Monday! Today we’re going to show you how to aggregate all of your previous work and use it to prioritize and plan your marketing programs. Step VI: Assess & Prioritize With a basic understanding of the arsenal of marketing tools at your disposal, you have likely… Read More