Category: startups


Magnetude Startup Spotlight: Greener Weekend Getaways and Day Trips – An Interview with offMetro

Posted In: All, Startup Spotlight Interviews

Magnetude Consulting gives you a closer look into the startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way. Today’s interview is with the one of the founders of offMetro, Lauren… Read More

Startup Spotlight: Leading Innovator in Medical Charting Software – An Interview with Forerun

Posted In: All, Startup Spotlight Interviews

Magnetude Consulting gives you a closer look into the startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way.  Today’s interview is with the VP of Sales & Marketing of Forerun,… Read More

Startup Spotlight: A One-Stop-Shop for Web Development – Interview with Setfive Consulting

Posted In: All, Startup Spotlight Interviews

Magnetude Consulting gives you a closer look into the startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way. Today’s interview is with the one of the founders of Setfive Consulting… Read More

When Should My Startup Start Marketing?

Posted In: All, Marketing Strategy

I’ve had a few conversations over the past few weeks all around the same topic: When should my startup start marketing? The balance for many pre-funded or bootstrapping tech startups can feel like a catch 22. Startups need money to fund marketing, but they need to do some marketing to… Read More

Startup Spotlight: “Good Design is Integral to Good Business” – An Interview with Image Conscious Studios

Posted In: All, Startup Spotlight Interviews

Magnetude Consulting gives you a closer look into the Boston startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way.  Today’s interview is with the founder of Image Conscious Studios, Adam… Read More

Startup Spotlight: Innovating Foreign Exchange Capabilities – An Interview with PeopleHedge

Posted In: All, Startup Spotlight Interviews

Magnetude Consulting gives you a closer look into the Greater Boston startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way.  Today’s interview is with the one of the founders of… Read More

Startup Spotlight: Automating Data Collection from SEC Filings – An Interview with Calcbench

Posted In: All, Startup Spotlight Interviews

Magnetude Consulting gives you a closer look into the Greater Boston startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way. Today’s interview is with the one of the founders of… Read More

Startup Spotlight: Innovating Product Content Management – Interview with Salsify

Posted In: All, Startup Spotlight Interviews

Magnetude Consulting gives you a closer look into the Greater Boston startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way.  Today’s interview is with the one of the founders of… Read More

It’s Time to Pivot…What’s Next?

Posted In: All, Marketing Strategy

I recently attended a technology event hosted by the NEIBC on knowing when your startup or early stage venture should pivot. The panelists discussed the journey their venture endured—aspects such as reconfiguring the business model and rebuilding the team with the right skill sets and structure. The reality is that… Read More
Flipflops

Hiking in Flip Flops: Getting your Employees on Message

Posted In: All, Messaging & Positioning

If we asked each employee at your startup, “what does your company do?” how many different responses would we get? Chances are you’d get as many responses as there are employees. ​It’s hard enough for startups to build awareness in today’s crowded market. But if on top of that, each… Read More