Category: prospects


Cyber Security eBook blog image

How to Market a Cyber Security Company

Posted In: Lead Generation, Marketing Strategy, Messaging & Positioning, Sales, Tech Marketing

Any of us marketing and selling cyber security solutions are well-aware of the challenges and opportunities at hand. With threats evolving at a frantic pace, companies of all sizes are deciding where and how to invest in products and services to safeguard their organizations. With such a crowded cyber security… Read More
Prospects

Building Your Prospect Database: Where to start? (Part I)

Posted In: All, Lead Generation

Build Your Prospect List to Fit Your Needs Like most startups, when you’re finally ready to scale your venture, you reach a point where you want to start launching marketing campaigns. It is at that moment that you’ll realize the catch 22: you can’t market without contacts, but it’s hard… Read More
Prospects

Building Your Prospect Database (Part II): What are my Options?

Posted In: All, Lead Generation

Find the Right Option for Building Your Prospect Database In our last post, we started talking about approaches for getting contacts into your startup’s prospect database. With that basic understanding in hand, let’s look at these sources in a bit more detail: List Purchase: Just as it sounds, you work… Read More