Category: pivot


Startup Spotlight: “Good Design is Integral to Good Business” – An Interview with Image Conscious Studios

Posted In: All, Startup Spotlight Interviews

Magnetude Consulting gives you a closer look into the Boston startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way.  Today’s interview is with the founder of Image Conscious Studios, Adam… Read More

It’s Time to Pivot…What’s Next?

Posted In: All, Marketing Strategy

I recently attended a technology event hosted by the NEIBC on knowing when your startup or early stage venture should pivot. The panelists discussed the journey their venture endured—aspects such as reconfiguring the business model and rebuilding the team with the right skill sets and structure. The reality is that… Read More