Category: message


Cyber Security eBook blog image

How to Market a Cyber Security Company

Posted In: Lead Generation, Marketing Strategy, Messaging & Positioning, Sales, Tech Marketing

Any of us marketing and selling cyber security solutions are well-aware of the challenges and opportunities at hand. With threats evolving at a frantic pace, companies of all sizes are deciding where and how to invest in products and services to safeguard their organizations. With such a crowded cyber security… Read More

Magnetude Blog Series: A First-Time Founder’s Guide to Building a Marketing Plan (Step IV)

Posted In: All, Marketing Strategy, Messaging & Positioning

Welcome back to Magnetude Mondays. This week we want to help you create a message and position that resonates with your target market. Step IV: Define Your Message & Position With insights of your target customer in hand, paired with your prior knowledge of your industry and competitive landscape, you… Read More