Category: marketing plans


Startup Spotlight: Disaster Preparedness Application – An Interview with Cobar Systems

Posted In: All, Startup Spotlight Interviews

Magnetude Consulting gives you a closer look into the startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way. Today’s interview is with the one of the founders of Cobar Systems,… Read More

Startup Spotlight: A One-Stop-Shop for Web Development – Interview with Setfive Consulting

Posted In: All, Startup Spotlight Interviews

Magnetude Consulting gives you a closer look into the startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way. Today’s interview is with the one of the founders of Setfive Consulting… Read More

Startup Spotlight: Innovating Mobile Apps for B2B – An Interview with übersimple

Posted In: All, Startup Spotlight Interviews

Magnetude Consulting gives you a closer look into the Boston startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way. Today’s interview is with the founder of übersimple, Brad Durbin. übersimple… Read More

Magnetude Blog Series: A First Time Founder’s Guide to Building a Marketing Plan (Step VII)

Posted In: All, Marketing Strategy

Welcome back to Magnetude Monday! In this last step we’re going to describe the most important parts of your marketing plan to have written down. If you missed any of the previous steps, you can review them here: Step I: Document your business objectives Step II: Resource allocation Step III:… Read More

Magnetude Blog Series: A First Time Founder’s Guide to Building a Marketing Plan (Step VI)

Posted In: All, Marketing Strategy

Welcome back to Magnetude Monday! Today we’re going to show you how to aggregate all of your previous work and use it to prioritize and plan your marketing programs. Step VI: Assess & Prioritize With a basic understanding of the arsenal of marketing tools at your disposal, you have likely… Read More

Magnetude Blog Series: A First-Time Founder’s Guide to Building a Marketing Plan (Step V)

Posted In: All, Lead Generation, Marketing Strategy, Social Media & Content Marketing

It’s Magnetude Monday! Today, we describe the benefits and best practices of some of the most commonly used tactics in B2B marketing. Step V: Evaluate Available Marketing Channels & Tactics​ The goal here is not to turn you into a marketing guru, but to help you understand just a bit… Read More

Magnetude Blog Series: A First-Time Founder’s Guide to Building a Marketing Plan (Step IV)

Posted In: All, Marketing Strategy, Messaging & Positioning

Welcome back to Magnetude Mondays. This week we want to help you create a message and position that resonates with your target market. Step IV: Define Your Message & Position With insights of your target customer in hand, paired with your prior knowledge of your industry and competitive landscape, you… Read More

Magnetude Blog Series: A First-Time Founder’s Guide to Building a Marketing Plan (Step III)

Posted In: All, Market Research, Marketing Strategy

Welcome back to Magnetude Mondays. This week we would like to provide insight into getting to know your target customer. Step III: Unpack Your Target Customer By the time your organization has reached this point in your maturity, you have likely given quite a bit of thought to your target… Read More

Magnetude Blog Series: A First-Time Founder’s Guide to Building a Marketing Plan (Step II)

Posted In: All, Early Stage Startups, Marketing Strategy

Welcome back to Magnetude Mondays. This week we provide guidance to help you decide where and how to spend your marketing resources. Step II: Determine Resources to Allocate By being pragmatic about your desired level of investment, you can build a plan that is appropriate and achievable. Key Questions to… Read More

Magnetude Blog Series: A First Time Founder’s Guide to Building a Marketing Plan (Step I)

Posted In: All, Early Stage Startups, Marketing Strategy

Welcome to Magnetude Mondays, where every Monday morning for the next eight weeks, we’ll share with you how to create a realistic and executable marketing plan for your early stage venture. Step one is all about defining your business objectives. Step I: Establish Your Business Objectives While you likely already… Read More