Category: inbound marketing


B2B Referral Marketing Programs: Practical Tips for Driving Growth Blog

B2B Referral Marketing Programs: Practical Tips for Driving Growth

Posted In: Lead Generation, Marketing Strategy, Sales, Tech Marketing

In the past month alone, I’ve had numerous conversations with CEOs whose firms have still not embraced referral marketing in any programmatic fashion, despite recognizing that many of their best leads and clients have come in this way. Referrals can come directly from firms who’ve experienced your solution—clients, past clients,… Read More

Startup Spotlight: Innovating Product Content Management – Interview with Salsify

Posted In: All, Startup Spotlight Interviews

Magnetude Consulting gives you a closer look into the Greater Boston startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way.  Today’s interview is with the one of the founders of… Read More