Category: customer acquisition


B2B Referral Marketing Programs: Practical Tips for Driving Growth Blog

B2B Referral Marketing Programs: Practical Tips for Driving Growth

Posted In: Lead Generation, Marketing Strategy, Sales, Tech Marketing

In the past month alone, I’ve had numerous conversations with CEOs whose firms have still not embraced referral marketing in any programmatic fashion, despite recognizing that many of their best leads and clients have come in this way. Referrals can come directly from firms who’ve experienced your solution—clients, past clients,… Read More

Magnetude Blog Series: A First Time Founder’s Guide to Building a Marketing Plan (Step I)

Posted In: All, Early Stage Startups, Marketing Strategy

Welcome to Magnetude Mondays, where every Monday morning for the next eight weeks, we’ll share with you how to create a realistic and executable marketing plan for your early stage venture. Step one is all about defining your business objectives. Step I: Establish Your Business Objectives While you likely already… Read More