Category: content marketing


B2B Referral Marketing Programs: Practical Tips for Driving Growth Blog

B2B Referral Marketing Programs: Practical Tips for Driving Growth

Posted In: Lead Generation, Marketing Strategy, Sales, Tech Marketing

In the past month alone, I’ve had numerous conversations with CEOs whose firms have still not embraced referral marketing in any programmatic fashion, despite recognizing that many of their best leads and clients have come in this way. Referrals can come directly from firms who’ve experienced your solution—clients, past clients,… Read More

Magnetude Blog Series: A First-Time Founder’s Guide to Building a Marketing Plan (Step V)

Posted In: All, Lead Generation, Marketing Strategy, Social Media & Content Marketing

It’s Magnetude Monday! Today, we describe the benefits and best practices of some of the most commonly used tactics in B2B marketing. Step V: Evaluate Available Marketing Channels & Tactics​ The goal here is not to turn you into a marketing guru, but to help you understand just a bit… Read More