Category: business objectives


4 Key Go-to-Market Pillars: Considerations for your Growth Planning

Posted In: Lead Generation, Marketing Strategy, Sales, Tech Marketing

With 2018 approaching, it’s the perfect time for some reflection as you’re likely working through an annual planning cycle. Do you remember how you and your team started the year? Was there a detailed game plan to ensure all go-to-market constituents were working towards the same objectives? Did you conduct… Read More
B2B Referral Marketing Programs: Practical Tips for Driving Growth Blog

B2B Referral Marketing Programs: Practical Tips for Driving Growth

Posted In: Lead Generation, Marketing Strategy, Sales, Tech Marketing

In the past month alone, I’ve had numerous conversations with CEOs whose firms have still not embraced referral marketing in any programmatic fashion, despite recognizing that many of their best leads and clients have come in this way. Referrals can come directly from firms who’ve experienced your solution—clients, past clients,… Read More
Cyber Security eBook blog image

How to Market a Cyber Security Company

Posted In: Lead Generation, Marketing Strategy, Messaging & Positioning, Sales, Tech Marketing

Any of us marketing and selling cyber security solutions are well-aware of the challenges and opportunities at hand. With threats evolving at a frantic pace, companies of all sizes are deciding where and how to invest in products and services to safeguard their organizations. With such a crowded cyber security… Read More

Magnetude Blog Series: A First Time Founder’s Guide to Building a Marketing Plan (Step VI)

Posted In: All, Marketing Strategy

Welcome back to Magnetude Monday! Today we’re going to show you how to aggregate all of your previous work and use it to prioritize and plan your marketing programs. Step VI: Assess & Prioritize With a basic understanding of the arsenal of marketing tools at your disposal, you have likely… Read More

Magnetude Blog Series: A First Time Founder’s Guide to Building a Marketing Plan (Step I)

Posted In: All, Early Stage Startups, Marketing Strategy

Welcome to Magnetude Mondays, where every Monday morning for the next eight weeks, we’ll share with you how to create a realistic and executable marketing plan for your early stage venture. Step one is all about defining your business objectives. Step I: Establish Your Business Objectives While you likely already… Read More