Category: beta

Startup Branding in Beta: More Than Meets the Eye

Posted In: All, Branding, Early Stage Startups

Simple Startup Branding Strategies for Day One Startup branding might seem murky. If you ask 10 people what even “branding” means, it’s likely that you’ll get 10 different answers.  Many B2B startups think that branding is the visual identity—like a logo or color scheme—and therefore something that can wait until… Read More

Startup Spotlight: Innovating Product Content Management – Interview with Salsify

Posted In: All, Startup Spotlight Interviews

Magnetude Consulting gives you a closer look into the Greater Boston startup community.  We interview tech startups and other entrepreneurial leaders to bring you their stories, as well as insights into marketing techniques that have helped them along the way.  Today’s interview is with the one of the founders of… Read More