SaaS Marketing Services

B2B SaaS Marketing Strategy and Programming

Subscription and membership-based software and services require specialized knowledge from a solution creation, sales and marketing standpoint. From architecting the offering, hitting the right messaging and content for funnel movement to driving acquisition, retention and churn goals- B2B SaaS marketing needs to rely on great strategies, fast optimization and robust metrics.

SaaS Funnel

SaaS Funnel

We are accustomed to creating marketing programs that align with top and bottom B2B SaaS funnels, deploying a holistic strategy. We drive conversion through multiple channels with a data-driven keep, kill, expand optimization strategy with a close eye on CTA reduction and smart approaches to both paid and non-paid acquisition. Once converted, we align with product, sales and support teams to onboard, retain and expand accounts.

SaaS Marketing Optimization

SaaS Marketing Optimization

From identifying clear goals to continuous optimization, just reading the numbers is not enough. Knowing what SaaS performance marketing levers to pull – CTA, landing pages, forms optimization, A/B testing – there are many moving parts and it takes business savvy to connect the persona, journey, messaging and approach to drive true optimization.

SaaS KPIs

SaaS KPIs

Accurate SaaS marketing metrics requires accurate data. Often, we’re working first on ensuring all the necessary information is being captured and/or optimizing existing programs. We’re happy to start at square one or further down the execution path. CTA, CLV, MRR, churn, ROI and more, the data drives decisions at every step.

SaaS GTM & Product Strategy

SaaS GTM & Product Strategy

Understanding positioning, competitive landscape, market maturity and how to structure and architect an intelligent SaaS GTM strategy is one of our sweet spots. Depending on our clients’ maturity, we often advise on launches, product differentiation, pricing, channels and target market refinement.

SaaS Conversion Programming

SaaS Conversion Programming

Mapping the SaaS customer journey, understanding diverse personas and coupling that with the right content is paramount to success. We help clients to uncover and communicate their unique value and devise ‘smart spending’ programs built on specific goals with approaches built from applying best practices and learnings from ‘like’ clients.

Ecosystem Immersion

Ecosystem Immersion

Our SaaS strategic marketing, digital programming, content, and analytics teams have worked in the SaaS space for years and across many clients. With the breadth of industry expertise, we match teams to the client’s space to ensure fast ramps.

Example Clients: SaaS Marketing Services

Feefo
MedData Group
Semaphone
BotRx
Nevelex Labs
"I brought Magnetude on to organize and lead our marketing efforts at MedData Group. From redesigning our website to writing & designing our marketing materials and building up our demand generation programs, they have been instrumental in helping us establish and scale up our overall marketing function. "
Bill Reinstein President & CEO, MedData Group

SaaS Marketing: Depth and Impact

Over
16
SaaS clients
(and counting)
Over
20%
of our clients have a SaaS model
Over
95%
of SaaS clients leverage Magnetude strategy and content offerings

We’ve helped SaaS companies succeed in many segments. Our clients’ industries include:

  • FinTech
  • Cybersecurity
  • eCommerce
  • HealthIT
  • MarTech
  • Facilities (FIS)
  • eLearning
  • HR

SaaS Marketing Case Studies